Matt Fruci

Emotional eating, my struggles, and having an eating disorder…

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New job? Birthday? Good day? Pass me the Pimms and ice cream. Long day? Stressed? Had enough? Pass me the Pimms and ice cream. But where does this come from? Well, a 2016 study from Aston University reported that: Parents who use overtly controlling feeding practices, such as using food as a reward or a treat… Could be UNINTENTIONALLY teaching their children to rely on food …

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Is the birthday cake culture making you fat?

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Oh go on… It’s Jane’s birthday cake. There’s only slice left. ‘Oh, OK then…” It happens…
 And it came up in a strategy meeting last week when a client was going through her typical diet: “I get up and try to have some weetabix with fruit for breakfast. Lunch is normally some chicken with a bit of salad. Sometimes some potatoes. And for tea I’ll have some fish …

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Is soya yoghurt OK?

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So, last week I wrote about whether low fat yoghurts are full of sugar (You can read by clicking here) But I’ve since had many questions about soya yoghurt. Some asking me whether soya can interact with birth control… ^^^ You’d probably need to have A LOT of soya to experience this or be very sensitive to it. Although soya may …

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These fats are great for you but you should probably know more about them

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“I eat great. Lean meats, eggs, beans, loads of vegetables, fruit, and healthy fats like olive oils and almond butter. But I don’t like fish and I’ve heard it’s good for you. What would you recommend?” ^^^ A question I got this week in a strategy meeting with a client. And from this moment I couldn’t help but notice the: ‘High in …

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The Big Brother Diet…

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Ever lost your phone or laptop? Or had them stolen? Well, there’s a handy piece of free software you can get called Prey (Prey Project). It basically acts like a remote and takes pictures of the potential ‘theif’ (important for police use) And allows you to lock the screen / prevent information from being stolen. A client of mine recommended it to me. And …

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Lose 7kg eating cake, pizza, ice cream and dinners out?

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It’s Monday. I mean ‘Motivational Monday’. So, check out another success story from a client: But here’s the thing: Paul lives a busy lifestyle. Just like you. Sometimes he has to eat ‘what they’re making’ at work. He has to ‘eat on-the-go’ He WANTS to enjoy BBQ’s (hopefully the weather will improve soon) and eating out with family and friends… Which means drinks (beers and …

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