We Help Wiltshire Women Over 40 Get Fit, Lose Weight And Re-Gain Control Of Their Eating Habits
Join 100's of Women Over 40 In Wiltshire who are losing weight & getting a head-turning look whilst having fun without giving up their favourite foods - you can too with our 28 Day Kickstart that you can do from home and with us in Marlborough, Chippenham, and Devizes.
Join Other Wiltshire Women Over 40 On Our 28 Day Kickstart In 3 Easy Steps
Once you've had a look around our website, Apply for the Fruci Fit 28 Day Kickstart programme by clicking 'Apply Now'.
We'll then either call or text you (your preference) just to answer any questions you have and to see if Fruci Fit can help you.
If you're a good fit for our group & you like what we offer then we'll have a Kickstart one to one so we can put together your personalised 3F plan: Food, Fitness & Focus
How Paula Lost 3 Stone In 5 Months Even With Home Schooling, A Full-Time Job, and Lockdown
How Sandra from Wiltshire went from lethargic and low on energy to booster her energy, being able to touch her toes and dropping inches from her legs, waist and hips
How Jane Is Now In Control Of Her Comfort Eating, More Confident & Can Walk For Miles (Despite Her Knee Issues)
"I have spent the last year very unwell and hence putting lots of weight on. I know I didn't have control and that was what was so scary..I have reached a point where enough is enough. I wanted to be able to get on the floor and play with my family again, but I couldn't.
Starting with Matt was the best thing I have done. He has modified the exercises to work within my limitations. The food is easy, quick and the family ask for seconds. And having the opportunity to plan with lots of different choices, certainly has taken one of the stresses from a busy life. He makes you work for it, yet the encouragement is inspiring. And his knowledge is endless.
I can’t quite believe that I have come this far and cracked it already.
3 stone 1lb down!" - Cassie from Wiltshire
Cassie started off in a mobility scooter. Working with Fruci Fit she eventually ran her first 5kg & now feels so much better.
How The 28 Day Kickstart Works
"Matts Fit For Life System and overall approach to weight loss & health is second to none. The system takes care of you as a whole and makes it fun" - Annette
#1: A Food Program Thats Personalised To YOU And Sustainable
Being a registered and qualified nutritionist (not just a trainer) I'm more than equipped to assess your nutritional needs & your lifestyle needs to create a personalised approach to nutrition for you that gets you results but is also sustainable. I use the latest research to make this happen and even consult with a UK Registered Dietitian to make sure I'm delivering evidence based nutrition advice thats actionable.
#2: Fitness Thats Actually FUN
Plenty of research shows that if you enjoy something you don't need motivation to actually do it. Sounds obvious, right? Amazing then that so many trainers simply try to train you so hard that you hurt the next day. Who enjoys that? Thats why I put so much effort into every training session to make sure its effective but FUN. That way you won't have to talk yourself into coming along - you'll simply want to! Not only that but training in groups also reduces the need for motivation, which is why we focus exclusively on group format training.
#3: Psychology
Did you know that the biggest barriers to staying consistent with a new diet/fitness program are mostly psychological? Your mindset towards food and fitness make all the difference. For example if you use food as a comfort or a reward then its not a new diet you need or even a new training program, you need to rewire your mindset (easier than it sounds, btw). This is why at Fruci Fit I focus so heavily on this side of things. Using the latest research as well as input from a UK Registered Dietitian, I've got a simple system that reduces your cravings and gives you the mindset of a fitter, and more in control YOU.
#4: A Real Supportive Environment
I could give you the most perfectly laid out plan but chances are, you'd still struggle to implement it. Why? because naturally you'll have questions that crop up, you'll have doubts, you'll have dips in motivation/self-belief etc. Thats why at Fruci Fit I generously give my time to my clients and provide regular coaching/support sessions so that any roadblocks that crop up we work through them together as a team.
How Nicnak Lost Over 5 Stone & Made Getting On and Off The Floor EASY
How Anna Lost Over A Stone & 15 Inches and Is Loving How Her Clothes Fit
How Judith Overcome Self Sabotage & Transformed The Way She Looks and Feels (& is loving the confidence she has when going out shopping)
How Sandy Stopped Snacking & Is Back Fitting Into Shorts She Hasn't Worn In 2 Years Ago
How Tracey is now able to stick to her exercise, is fitter, can now touch her toes, and is over 6 stone down
How Tracy Kept Her Strength Up Despite Hip Dysplasia & A Worry About Whether She Could Do It
About The Fruci Fit Team.
Matt Fruci (MSc, BSc)
Matt is a Nutritionist and Personal Trainer with a specialist interest in diet, exercise, and Type 2 Diabetes, backed by his postgraduate research at Loughborough University and Oxford Brookes University. He’s worked within the NHS and Public Health England, delivering education and support for people living with both Type 1 and Type 2 Diabetes. But Matt’s story isn’t just about qualifications. Growing up, he struggled with what would now be recognised as an eating disorder—constantly trapped in a cycle of restriction and guilt. It wasn’t just frustrating—it felt endless. After breaking free from this, Matt spent seven years studying nutrition and fitness, not just to help himself, but to help others break that same cycle. Since then, he’s spent the last 17 years helping thousands of women build a better relationship with food, regain control of their eating, and most importantly—make this whole 'fitness thing' fun, doable, and part of real life (you know, the kind that involves kids, work, holidays, and chocolate).
Julie Cable
Meet Julie, she plays an integral part of the Fruci Fit team.Julie loves all things fitness and being outside. Think mountaineering, rock climbing, canoeing, and those gorgeous sunset views from a hillside. She's not afraid of a challenge and has taken part in Tough Mudder, Spartan, and Hyrox. An experienced Personal Trainer who believes exercise can be done, anywhere, by anyone, anytime, regardless of fitness, health or ability. Julie brings to life the Fruci Fit principle - "your pace is the right pace" going the extra mile to adapt exercises; focusing on what you can do, rather than what you can't. With over 20 years of experience coaching and mentoring people from all walks of life; young people, those in recovery from addiction or individuals with ill health, managing a disability or a mental health condition. Julie's passionate about helping people reach their potential, no matter what obstacles may be in the way. Julie continues the legacy of how Fruci Fit started; that exercise should be fun and sessions leave you wondering how the workout finished so quickly.
Tasha Summers-Critchell
Tasha joined Fruci Fit in 2021 and loves putting the ladies through a fun session with her great imagination. You never know what you could be doing next... boxing? Squatting? A themed workout? Dancing even! Tasha believes that as long as you're laughing, you are burning calories!! Tasha has always had a passion for Pole Exercise which has encouraged her to now grow a love for fitness. When Tasha was younger, she also struggled with creating a positive relationship with her body / weight, which in turn motivates her to help others in developing a more positive and optimistic life. Tasha will put you through your strengths and will encourage you along the way, keeping you distracted from the pain and paired with a lot of fun! Tasha loves having a chat and a laugh in class which makes the time go much quicker!!!
Grace Dobie
I started my journey into fitness in 2012 by taking an Advanced Diploma and becoming a certified level 3 Personal Trainer as well as a Box it Fit, Spin, Supple Strength (Pilates) and Group Fitness Instructor. These qualifications allowed me to combine my love of fitness and travel together, and I soon moved to the Maldives where I ended up working for 7 years! While in the Maldives, I worked my way up to become Recreation & Fitness Executive Manager, managing all the Fitness and Wellness within 4 different 5* resorts. I got the opportunity to train Royalty, celebrities and a variety of guests.During this time I also continued developing myself by qualifying as a 200hr Yoga Alliance Yoga Instructor, spending a month in Thailand! I also qualified as an Aerial Yoga Instructor and got a Diploma in holistic massage. I came back to the UK in 2019 and have been training ever since. My goal has always been to help people, not only externally but from within - educating people in learning to connect the mind and the body together in order to achieve real results.
Cal Maw
I’ve been a Personal Trainer since 2022, after completing my PT course with Fruci Fit. I began by coaching bootcamps in Devizes and Chippenham, working with over 60 members in each group before stepping into a full-time role at Fruci Fit. Since then, I’ve expanded my qualifications with a certification in Yin Yoga and am currently completing a Pilates course. My sessions are a good mix of high-intensity cardio, endurance, and strength, with my core and yoga classes mindful, restorative and relaxing sessions—bringing balance to both body and mind.I also coach Benchmark and Fruci Intense training sessions to support the amazing Fruci Fit ladies in their strength, fitness, and progression towards events
Bindoo Rattan
Bindoo is a retired nurse, midwife and health visitor who has been practicing yoga for over 20 years. Her main passion is Ashtanga yoga and she goes to India every January for a month's daily practice, to be with her teacher and the amazing yoga community in Kerala. She also practices Iyengar yoga and is continuously learning. She is proud to teach yoga since she retired and loves to encourage people to become more aware of their bodies in connection with the monkey mind. Nothing can be more powerful than learning to find relaxation and peace within their bodies. Nothing gives her more satisfaction than to teach the ladies on the Fruci Fit programme and for them to discover the joy of yoga. Being part of the Fruci Fit team is a joy and such fun.
Martyn Drake
7 years experience as a personal trainer, with exercise referral, level 4 diabetes and obesity management, level 4 lower back pain management additional qualifications, my classes are full of high energy and some questionable music they are designed to make you work hard but with a big smile on your face at the same time. I have competed in numerous Hyrox events and many half marathons. I enjoy pushing myself with my own training as I’m a believer in practising what I preach and wouldn't make someone do something that I can’t.
Mary Baker
Mary is 65, and has 4 grown up children and is a grandmother to 4 gorgeous little boys. Between Mary's husband and herself they run a garden plant nursery, growing, displaying and selling plants. Mary has learnt a lot about exercise from gardening. It takes patience and sometimes it can be a lot of work. Some jobs are more fun than others…. but the reward is always worth it.
With a wealth of experience from working in health and social care, and her own personal journey within Fruci Fit; Mary will be in a great position to support others on their Kickstart journey.
Mary has done a few things she never thought she would do; including walking up Snowdon, watching the sunrise at the top of a volcano… following a dubious looking path on Google maps! Recently she surprised her family by competing in a Hyrox Competition in London. Setting a goal helps Mary keep that motivation high when she is training by herself.
Mary would like to be the coach she wished she met when she was 40… Mary quotes “ she may not look like the stereotypical trainer; I do know how to train and eat well and how to set and meet a goal. “ Through diet and exercise Mary has put herself into remission from type 2 diabetes losing 5 stone in weight in the process. Mary is looking forward to supporting you on your journey!
Darcy Merchant-Hills
Darcy is very excited to be finding his next step in his fitness career with the team at Fruci Fit. Darcy’s entire life has revolved around fitness and competitive sports, so he is by no means a stranger. His experience has included 12 years of dancing alongside a plethora of other competitive sports until he transitioned into Rugby at the age of 14 where he was picked up by Bath Rugby. Darcy played for their academy as well as club and county for 3 years until he was dropped due to an injury. Darcy specialises in functional strength and conditioning, and has a strong belief that fitness is not just about burning fat (although I’ve had my own journey of losing 50lbs after my injury). Fitness is also about maintaining all aspects of your body and mind so that it is as tough as possible. Darcy cannot wait to meet all of you, have some fun and work together to make some positive change.
Cătălin Traian Puie
Hi my name is Cătălin. I am a qualified Level 3 Personal Trainer, a Kickboxing Coach and a Professional Kickboxing Fighter.
I started climbing the sport ladder when I was 8 years old with disciplines as Taekwondo and Judo followed by Kickboxing and Fitness. I was lucky to start my fitness journey next to dedicated personal trainers and professional athletes with great results in bodybuilding and sports in Romania where I had the great opportunity to become a Personal Trainer and grow next to them.
My fitness journey in the UK started in 2021 when I wanted a new challenge and I became a Personal Trainer with qualifications as Indoor Cycling Instructor, Boxing and Pad work, Advanced Training, Body weight exercises, Kettlebells and Kickboxing. I am studying Nutrition for Weight Management & Athletic Performance as well as Strength and Conditioning as I am excited to learn new skills and become better all the time to offer the quality people need. Over the years I have worked with people who just started their fitness journey, people who wanted to lose weight or build muscles, people who just wanted to get stronger and I worked with professional athletes, training them for specific sports. I am really excited to be part of the Fruci Fit team and do what I love. My goal was always to help people to become the best versions of themselves and feel better.
Looking forward to meeting you all soon.
Jackie Drake
Hello, I am really excited to be given the opportunity to work for Fruci Fit and I am looking forward to getting to know you all!I have always been active. Probably because I was raised in military life and ran cross countries at 8 years old. That is where it all started.I have always had a passion for dance and movement and spent most of my adult life as a choreographer and performer, primarily in street dance but also in other forms.I fell in love with resistance training when I lived in South Africa when two professional powerlifters took me under their wing. I have trained as a bodybuilder and powerlifter. So I have many years of experience in lifting weights and seeing the benefits that it can give a person. My favourite is the deadlift.I also love boxing. Passed on by my dad who was a professional and had the nickname Cas (Cassius Clay). He taught me how to throw a punch when I was 10.I took up squash and rowing in my 40’s and believe in trying new things, getting outside the comfort zone.One of my favourite quotes is from a Paratrooper friend. “Train hard, fight easy”. This can apply to anyone at any time of their life.I enjoy working with people on their goals and for them to discover new ones along the way. I love seeing people being able to do things they thought they couldn’t and to see people grow. I love the journey!Thank you for reading and I hope to see you soon!
Lara Payne
Hi! I’m Lara! I’ve been a runner for 20 yrs and also love having fun with all sorts of activities and events. The mental health benefits of exercise have been one of the greatest benefits for me personally. I’ve enjoyed taking part in running events (5K’s, 10K’s half’s and full marathons), Hyrox, Longevity Games, Tough Mudder, Bootcamps, outdoor swimming, indoor climbing and more!
My years spent in Nursing and Social care have given me a huge appreciation of how important it is to make functional fitness a priority. Preventing illness, injury and age related disease are priceless rewards. To make sustainable and incremental progress with nutritional health, strength, flexibility and cardiovascular fitness as we age is the icing on the cake!
It is a privilege to have the opportunity to support others to achieve their unique goals within the Frucifit team. Wherever you are in your wellness journey, I can’t wait to encourage and cheer you on! See you soon!
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