A Friendly, Non-Intimidating Way For Women Over 40 In Wiltshire To Get Fit Again

— At Your Own Pace

Choose your week → pay £10 → we contact you to help choose your sessions 

The 7-Day Trial is for women 40+ and can be done from home and / or with us in our women only Marlborough, Chippenham, and Devizes studios.

You don’t need to be fit to start — your pace is the right pace

Feel stronger, move easier and get your confidence back

Rated 5 Stars by Local Women

Real Google reviews from women who were nervous, unsure or struggling to get started too.

Annie outside the Fruci Fit Studio in Chippenham


Jude, who comes to our Marlborough Studio, at the Longevity Games Event in Swindon where we had over 20 women from Fruci Fit take part


Why Jo Doesn't Feel Out of Place or Alone at Fruci Fit

Jo explains why the Fruci Fit community keeps her coming back

Choose your week → pay £10 → we contact you to help choose your sessions 

If You’ve Been Meaning To Start… This Is For You

You might be feeling like:
  • “I know I need to do something… I just can’t get going”
  • You don’t feel as strong or fit as you used to
  • Your knees, back, or energy levels aren’t great
  • Gyms feel intimidating or not really “your thing”

And the frustrating part?

You already know what to do

You just need something that actually works in real life.

Why Most Gyms & Fitness Plans Don’t Work

Most gyms and programmes aren’t built for women like you.

  • You’re expected to already be fit
  • No one properly shows you what to do (& if they do, they show you once and leave you to it...)
  • No one adapts things if you have aches, pains or injuries 
  • It can feel like a bit of a fitness fashion parade

Join Other Wiltshire Women Over 40 With Our 7 Day Trial In 3 Easy Steps

Step 1: Secure your 7 Day Trial

Click the button to choose your trial week and complete a short form (takes 2 minutes). You’ll also secure your £10 trial place.

Step 2: We’ll Get In Touch

We’ll give you a quick call or text (your choice) to answer any questions and help you get set up for your first session.

Step 3: Start At Your Own Pace 

Come in for your first session in Chippenham, Marlborough or Devizes (or from home) and we'll tailor everything for you - your fitness level, injuries, and goals.

No pressure. 

No expectation. Just getting started. 

“Will I look silly” just one of the concerns Kay had before joining Fruci Fit Personal Training

How Sandra from Wiltshire went from feeling lethargic and low on energy to having more energy, touching her toes and losing inches from her legs, waist and hips

How Jane Is Now In Control Of Her Comfort Eating, More Confident & Can Walk For Miles (Despite Her Knee Issues)

"I have spent the last year very unwell and hence putting lots of weight on. I know I didn't have control and that was what was so scary..I have reached a point where enough is enough. I wanted to be able to get on the floor and play with my family again, but I couldn't.

Starting with Matt was the best thing I have done. He has modified the exercises to work within my limitations. The food is easy, quick and the family ask for seconds. And having the opportunity to plan with lots of different choices, certainly has taken one of the stresses from a busy life. He makes you work for it, yet the encouragement is inspiring. And his knowledge is endless.

I can’t quite believe that I have come this far and cracked it already.

3 stone 1lb down!" - Cassie from Wiltshire

Cassie started off in a mobility scooter. Working with Fruci Fit she eventually ran her first 5kg & now feels so much better.

What You’ll Experience During Your 7 Day Trial

1. We help you choose the right sessions

We have a quick call or message first so we can understand:

  • What you want help with
  • Any aches, injuries or worries
  • Which location and session times suit you 

2. Try up to three coach-led sessions

  • Everything is adapted for you
  • You are not expected to keep up with anyone else
  • You can experience strength, cardio, Pilates, mobility and other sessions, depending on what suits you.

3. Support with more than just exercise


You’ll get practical guidance around our 3Fs:

  • Food
  • Fitness
  • Focus

Not a strict diet. Not a complicated plan. Just useful starting points that work around real life.

4. Decide what feels right afterwards


At the end of your trial, we’ll have a quick chat about how you got on.

Want to continue? Great.

Not ready? That’s okay too.

No contract.

No pressure.

How Nicnak Lost Over 5 Stone & Made Getting On and Off The Floor EASY

How Sandy Stopped Snacking & Is Back Fitting Into Shorts She Hasn't Worn In 2 Years


How Tracy Kept Her Strength Up Despite Hip Dysplasia & A Worry About Whether She Could Do It

About The Fruci Fit Team.

Matt Fruci (MSc, BSc)

Matt is a Nutritionist and Personal Trainer with a specialist interest in diet, exercise, and Type 2 Diabetes, backed by his postgraduate research at Loughborough University and Oxford Brookes University. He’s worked within the NHS and Public Health England, delivering education and support for people living with both Type 1 and Type 2 Diabetes. But Matt’s story isn’t just about qualifications. Growing up, he struggled with what would now be recognised as an eating disorder—constantly trapped in a cycle of restriction and guilt. It wasn’t just frustrating—it felt endless. After breaking free from this, Matt spent seven years studying nutrition and fitness, not just to help himself, but to help others break that same cycle. Since then, he’s spent the last 17 years helping thousands of women build a better relationship with food, regain control of their eating, and most importantly—make this whole 'fitness thing' fun, doable, and part of real life (you know, the kind that involves kids, work, holidays, and chocolate).


Julie Cable

Meet Julie, she plays an integral part of the Fruci Fit team.Julie loves all things fitness and being outside. Think mountaineering, rock climbing, canoeing, and those gorgeous sunset views from a hillside. She's not afraid of a challenge and has taken part in Tough Mudder, Spartan, and Hyrox. An experienced Personal Trainer who believes exercise can be done, anywhere, by anyone, anytime, regardless of fitness, health or ability. Julie brings to life the Fruci Fit principle - "your pace is the right pace" going the extra mile to adapt exercises; focusing on what you can do, rather than what you can't.  With over 20 years of experience coaching and mentoring people from all walks of life; young people, those in recovery from addiction or individuals with ill health, managing a disability or a mental health condition. Julie's passionate about helping people reach their potential, no matter what obstacles may be in the way. Julie continues the legacy of how Fruci Fit started; that exercise should be fun and sessions leave you wondering how the workout finished so quickly.

Tasha Summers-Critchell 

Tasha joined Fruci Fit in 2021 and loves putting the ladies through a fun session with her great imagination. You never know what you could be doing next... boxing? Squatting? A themed workout? Dancing even! Tasha believes that as long as you're laughing, you are burning calories!! Tasha has always had a passion for Pole Exercise which has encouraged her to now grow a love for fitness. When Tasha was younger, she also struggled with creating a positive relationship with her body / weight, which in turn motivates her to help others in developing a more positive and optimistic life. Tasha will put you through your strengths and will encourage you along the way, keeping you distracted from the pain and paired with a lot of fun! Tasha loves having a chat and a laugh in class which makes the time go much quicker!!!

Harry Myles

Harry is a Personal Trainer and Strength & Conditioning Coach with a passion for helping people move better, feel stronger, and improve their overall wellbeing. Qualified across PT, S&C, Boxing, Pilates, Harry holds a BSc in Sport and Exercise Science and an MSc in Athletic Development and Peak Performance. His background spans elite sport, rehabilitation, and teaching. Alongside coaching, Harry has taught sports science and nutrition, and  worked in physiotherapy practices supporting clients through injury recovery and long‑term health conditions. Harry has strength‑trained from a young age, competed in multiple sports including football and boxing. Harry enjoys weightlifting and callisthenics, and is passionate about the impact that movement, training, and nutrition can have on our health and daily lives.


Cal Maw

I’ve been a Personal Trainer since 2022, after completing my PT course with Fruci Fit. I began by coaching bootcamps in Devizes and Chippenham, working with over 60 members in each group before stepping into a full-time role at Fruci Fit. Since then, I’ve expanded my qualifications with a certification in Yin Yoga and am currently completing a Pilates course. My sessions are a good mix of high-intensity cardio, endurance, and strength, with my core and yoga classes mindful, restorative and relaxing sessions—bringing balance to both body and mind.I also coach Benchmark and Fruci Intense training sessions to support the amazing Fruci Fit ladies in their strength, fitness, and progression towards events

Bindoo Rattan

Bindoo is a retired nurse, midwife and health visitor who has been practicing yoga for over 20 years. Her main passion is Ashtanga yoga and she goes to India every January for a month's daily practice, to be with her teacher and the amazing yoga community in Kerala.  She also practices Iyengar yoga and is continuously learning. She is proud to teach yoga since she retired and loves to encourage people to become more aware of their bodies in connection with the monkey mind.  Nothing can be more powerful than learning to find relaxation and peace within their bodies. Nothing gives her more satisfaction than to teach the ladies on the Fruci Fit programme and for them to discover the joy of yoga. Being part of the Fruci Fit team is a joy and such fun.

Martyn Drake

7 years experience as a personal trainer, with exercise referral, level 4 diabetes and obesity management, level 4 lower back pain management additional qualifications, my classes are full of high energy and some questionable music they are designed to make you work hard but with a big smile on your face at the same time. I have competed in numerous Hyrox events and many half marathons. I enjoy pushing myself with my own training as I’m a believer in practising what I preach and wouldn't make someone do something that I can’t.

Mary Baker

Mary is 65, and has 4 grown up children and is a grandmother to 4 gorgeous little boys. Between Mary's husband and herself they run a garden plant nursery, growing, displaying and selling plants. Mary has learnt a lot about exercise from gardening. It takes patience and sometimes it can be a lot of work. Some jobs are more fun than others…. but the reward is always worth it.
With a wealth of experience from working in health and social care, and her own personal journey within Fruci Fit; Mary will be in a great position to support others on their Kickstart journey.
Mary has done a few things she never thought she would do; including walking up Snowdon, watching the sunrise at the top of a volcano… following a dubious looking path on Google maps! Recently she surprised her family by competing in a Hyrox Competition in London. Setting a goal helps Mary keep that motivation high when she is training by herself.
Mary would like to be the coach she wished she met when she was 40… Mary quotes “ she may not look like the stereotypical trainer; I do know how to train and eat well and how to set and meet a goal. “ Through diet and exercise Mary has put herself into remission from type 2 diabetes losing 5 stone in weight in the process. Mary is looking forward to supporting you on your journey!

Jackie Drake

Hello, I am really excited to be given the opportunity to work for Fruci Fit and I am looking forward to getting to know you all!I have always been active. Probably because I was raised in military life and ran cross countries at 8 years old. That is where it all started.I have always had a passion for dance and movement and spent most of my adult life as a choreographer and performer, primarily in street dance but also in other forms.I fell in love with resistance training when I lived in South Africa when two professional powerlifters took me under their wing. I have trained as a bodybuilder and powerlifter. So I have many years of experience in lifting weights and seeing the benefits that it can give a person. My favourite is the deadlift.I also love boxing. Passed on by my dad who was a professional and had the nickname Cas (Cassius Clay). He taught me how to throw a punch when I was 10.I took up squash and rowing in my 40’s and believe in trying new things, getting outside the comfort zone.One of my favourite quotes is from a Paratrooper friend. “Train hard, fight easy”. This can apply to anyone at any time of their life.I enjoy working with people on their goals and for them to discover new ones along the way. I love seeing people being able to do things they thought they couldn’t and to see people grow. I love the journey!Thank you for reading and I hope to see you soon!

Darcy Merchant-Hills

Darcy is very excited to be finding his next step in his fitness career with the team at Fruci Fit. Darcy’s entire life has revolved around fitness and competitive sports, so he is by no means a stranger. His experience has included 12 years of dancing alongside a plethora of other competitive sports until he transitioned into Rugby at the age of 14 where he was picked up by Bath Rugby. Darcy played for their academy as well as club and county for 3 years until he was dropped due to an injury. Darcy specialises in functional strength and conditioning, and has a strong belief that fitness is not just about burning fat (although I’ve had my own journey of losing 50lbs after my injury). Fitness is also about maintaining all aspects of your body and mind so that it is as tough as possible. Darcy cannot wait to meet all of you, have some fun and work together to make some positive change.

FAQ

Do I need to be fit to start?

What if I have knee, back, or other injuries?

What actually happens during the 7 Day Trial?

Is this like a normal gym?

What if I feel nervous or worried about starting?

How much does it cost?

What days and times can I come?

Can I do this from home?

What results have people like me had?

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