“It’s not been hard work really” – Kim

So I got this message from one of the ladies this week:

“Busy, and not feeling all that good myself however, not stressing.
I have lost over an inch round my waist and got in trousers I have never been able to put on

so that is giving the motivation to do more and it’s not been hard work really (I don’t say that during)

I’m rubbish at the progress reports but I am happy with how I feel and that is the goal”

Well done, Kim 👏👏

The reason I bring this up

Is because how you FEEL impacts what you DO and therefore the RESULTS you get.

The problem?

How you feel can be based on your thoughts and beliefs.

Be it with what you believe or be “healthy”

How you respond to someone who pi$$es you off


how you talk to yourself after a bad day…

Anyway, Kim mentions that “it’s not been hard work really”

Unfortunately, most ladies come to me with the ‘experience’ of exercise is something that is boring, long,
or intimidating.

Classes can be monotonous and you can easily get lost amongst a group where no one even knows your name and checks up on you if you don’t turn up or go through a hard time.

Diets can be super rigid with long lists of so-called ‘bad’ foods that you can’t eat.

Which – quite often – can simply make you want these foods even more

And contribute to poor relationships with food.

Sure, you could get quicker results by cutting out 1000s of foods and giving up wine for good (simply because less choice means you’ll probably eat less)

But you’ll probably be miserable

And I’m just not sure how long the results will last if you feel miserable.

I’m not saying it’s ‘easy’…

I’m just saying it doesn’t have to be hard.​​​​

To summarise then.

What I believe to be the key ingredients to success to any transformation:

✅ Commit 3 more exercise sessions per week (these can be as short as 5 minutes…1>0)

✅  Commit to making positive changes to nutrition without giving up the things you love.

✅  Do something that is FUN.

✅  Do something where you feel comfortable.

✅ ask questions and do something where you get support

✅ Set a goal but focus more on the daily habits that will help you achieve that goal (this is what we do with the areas of Food, Fitness and Focus)

You DO NOT have to be special.

There is nothing heroic about the above or the other ladies HERE

Anyone can do it – if they want to.

Kim definitely wanted to.


Ps. If you want to learn more about our 4 Week Kickstart Programme starting next week?

Email me at matt@frucifit.com with the subject line “4 week” and I’ll get you the details.   


Whenever you’re ready…here are 2 more ways I can help you:

1. You can grab a free copy of my book HERE

2. Watch How Cassie From Wiltshire Went From Mobility Scooter To Running Her First 5k & Fitting Back In Her Favourite Clothes Without Long, Boring Workouts Or Giving Up Her Favourite Foods >> CLICK HERE TO WATCH

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