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Fad Diets & 3 Words From JK Rowling

“Oh, Pi$$ off”

^^ That was JK Rowling’s response as she sipped her cup of tea at 7am and saw a post on social media saying:

“The world’s most successful people start their day at 4am”

Why am I sharing this with you?

Well, those 3 little words from JK Rowling are exactly what

I’ve ended up doing in this fitness and diet industry MANY TIMES…

You see, the amount of diet tips and theories that I used to believe (and do)

even whilst at University…

makes me a cringe a bit

I’d even blog about this stuff 

Because I thought it was the only way to do it…

The worst part? 

Some of the stuff was actually being taught to us…

On the basis that: ‘if it is written in a textbook, it must be true” …

Or worse?

If it’s ‘alternative’ and a bit different… it must be true…

Anyway, I thought I’d share these 7 ‘myths’ that I actually believed and did 

As a reminder to you to challenge your beliefs and question what you think, daily…oh…and so that you tell people these 3 famous words from JK Rowling if anyone tells you have to do them 😉

Yep, I was wrong…at least 7 times haha

1)  Breakfast is the most important meal of the day – 

Well, actually, skipping breakfast could actually help you lose weight…and give you more flexibility to enjoy your food in the evening when you finally sit down…

And this is something I find to be quite common with many of the ladies I work with, mainly because they’re either not hungry in the morning or so busy that they just grab anything, thinking that something is better than nothing. 

If you like breakfast, eat breakfast. If you’re not hungry until mid morning? Why not have your breakfast then? It’s simply a personalised choice that makes it easier to create a calorie deficit. Whether you have brekkie or not, just ask yourself: does it help me get in a calorie deficit and control my food intake over the day?

2) Eating after 6pm will make you fat –

I used to think that because you’re less active in the evening (hanky panky excluded. Pre baby, of course ) that anything you eat is more likely to be stored as fat.

Truth is, you are burning and storing fat all day. It doesn’t matter when you eat. It’s simply down to personal preference AKA what’s the best times to eat to help you curb hunger and control your food intake over the day?

3) Carbs make you fat –

It does make sense. Carbs turn into sugar and sugar can be converted into fat. But EXCESS energy can be stored as fat, be it from carbs, fats, protein or even broccoli

4) You can eat as much as you want if it’s ‘healthy’ –

Avocados, nuts, seeds, peanut butter…I could go on. Super healthy, right? Help yourself, I once thought. 

And where I had quite a poor relationship with food, these so-called healthy foods meant I had less guilt about overeating on them.

BUT…just because they are healthy, they still contain fats, sugars and calories, which can make you gain weight in EXCESS.

5) You have to give up the foods you crave –

Feed the cravings once in a while. If it stops you having your head in the biscuit tin? This can only be a good thing. 

Now, that said, depending on where you are with your relationship with food, it may be that for a period of time you – at least – remove certain foods out of your house. 

6) Going gluten free helps you lose weight –

This CAN help you lose weight. But it’s usually because you give up bread and pasta and starting eating more protein and veggies…not because of the gluten .

And if you start having gluten free breads, cakes and chocolate brownies (now available gluten free in Costa…) your chances overeating and gaining weight will probably go up…

In fact, because I have an allergy to gluten, when I eat it, I can’t put on ANY weight. Sounds good, but I’m literally spending my life sitting on the toilet  I absorb no food and have ZERO energy.

7) Weight loss is all willpower and motivation –

There’s no doubt there is some willpower involved. 

But do we rely too much on willpower or lack of motivation because we don’t know WHY we are doing it in the first place?

For you? For your family? Your health? Confidence? Wearing the clothes you want to wear again?

Do you take on soooo much at once, forgetting that just adding in ONE new habit today will get you closer to your health and fitness goals? 

It’s why if you maintain your weight loss for more than 12 months, it becomes easier…

Because you’ve practiced the required action (perhaps with the support of others to help you stay motivated) and created simple habits that you do – almost – AUTOMATICALLY 

^^^ And it is THIS that probably explains why the ladies have achieved such great results in our Programme here

No potions, pills or magic wands. 

Just support from like-minded ladies, a personalised fitness and food plan thats fit for your lifestyle, and accountability to make sure that you do the things you know you need to do to get the results you want.

Moral of today?

Challenge your beliefs, daily. Question your thoughts, daily.

Be open to change. 

After all, just looking around the supermarket today compared to 5 years ago:

✅ Ice creams with little sugar, 1/3 of the calories and less fat

✅ More plant based foods and veggies

✅ calorie controlled ready meals 

✅ Less plastic 

✅ Salads in McDonalds and Subway lol

I could go on 

and I’m not saying any of these approaches are right or wrong, or “perfect”

My point is that if the food industry is listening and changing..

and making it easier to make healthier choices ?

So can you 🙂

Matt ‘oh pi$$ off’ Fruci


PS. You can grab a free copy of my book HERE

PPS. Watch How Cassie From Wiltshire Went From Mobility Scooter To Running Her First 5k & Fitting Back In Her Favourite Clothes Without Long, Boring Workouts Or Giving Up Her Favourite Foods >> CLICK HERE TO WATCH