Why me?

Sometimes, I wake up in the morning 

My email and Facebook inboxes have some so-called ‘problems’

Maybe a website is down

Maybe we have to change location on one of our session (as happened the other day)

Maybe there’s some roadworks slowing me down

in the past?

this would have stressed me out….

Been frustrated

Wasted a ton of energy on something I CANNOT control

(taking energy away from the thing I can control)

Until I realised something…

we ALL have so-called problems… 

the problem free life DOES NOT EXIST

and even if you solve your current problems, a whole new set of problems will appear

but you know what?

problems are not there to pi33 you off…

They are actually a good thing…


WTF Matt ?


Hear me out a sec.

The more ‘problems’ or obstacles you encounter 

the more opportunity you have to solve them and therefore learn and get better results (as you learn what works for you)

The bigger the problems you solve the higher the reward and the better you feel

Given the very obvious benefits, how about being proactive and seeking them out?

Yep, that is what I do.




Because there is a process in place:


1 Unidentified Problems
2 Identified Problems – No Plan
3 Identified Problems – With Plan
​4 Solved Problems


Most of people prefer to be unaware of the problems that exist. Which can have fatal consequences.


This is why having stuff in place like:


* knowing what you’re actually doing with your food, fitness and focus every day to put yourself first


* making sure you remind yourself of what you’re doing well every single day…how else can you expect to feel confident and stop focussing on the stuff you didn’t do?


* asking yourself why you’re doing this and remind yourself WHY every day…like what’s the actual point? what makes you happy?


* Are you doing one thing that makes you feel good every day?


* Understanding the question: What are you willing to do and when to get to where you want to be?


…….is SO IMPORTANT…….because you can identify a problem quickly.


Once identified you move to step 3 and put a plan in place.


Then move to step 4 and solve it.


If you don’t and there is a problem then the danger is that it manifests without you knowing…


and the worse case scenario is you give up, blaming yourself, putting yourself down, without realising that there are some super powerful small habits that if you do?


Will – at the very least – make you feel better…which has a domino effect for your eating and exercise habits


Like anything, the more you practice the better you get.


Don’t let emotions run high when problems arise. [which is what I used to do]


Apply the process above.


And trust yourself to solve it…even if that means asking for help from others, family, the ladies in here (and me of course)


It can feel like you’re the only one thinking this way sometimes…


So surround yourself with a few winners – that always helps as well.


And this is actually again why I’m sharing this with you today…

​​as one of the ladies on our programme said to me the other day how 

Amazing it is to see other ladies sometimes not feel motivated, help each other if they are having a bad day, and being OK with that…

rather than thinking you must be the only one who sometimes wakes up demotivated and can’t be bothered..

and this is enough to help keep them going…

Something they have never done for this long…​​​​

(even their other half is surprised they’re still doing it…and they are starting to get a bit competitive, too HAHA)

Anyway, best shoot…

Early morning sessions for the ladies kicking off soon :-)​​​​

(it’s arms and bum day…)​​


Matt ‘problems are your friends’ Fruci

PS. Whenever you’re ready, here’s 3 ways I can help you think differently, get motivated, take control of your eating and exercise habits, and stop relying on ‘willpower’: 

1- Watch my free training on how to get yourself do the things you know you need to do where I go through how to change the way you feel, burn off anxiety, and finally get out of your own way >>> CLICK HERE TO WATCH 

2 – Join Our Signature 4-Week Kickstart Coaching Programme For Ladies 40+ in 

Every month, I open up the opportunity to work with us inside of our ladies only 4-Week Coaching programme, designed for ladies 40+ that want to take back control of their eating habits, fitness and lifestyle habits. 

If you’d like more details on this? Just reply with the subject line ’4 Week’ and I’ll get you the details.

3- Watch How Cassie From Wiltshire Went From Mobility Scooter To Running Her First 5k & Fitting Back In Her Favourite Clothes Without Long, Boring Workouts Or Giving Up Her Favourite Foods >> CLICK HERE TO WATCH

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