The researchers took two groups of people and put them on the same calorie-controlled diet.
Let’s say around 1500 calories per day.
Everything was the same…
Except for one thing.
One group was allowed 200 calories of chocolate every day for one week of the month (during the luteal phase of the menstrual cycle).They also did have a higher protein diet.
The other group?
No chocolate.
Just stick to the diet.
Now here’s the interesting part.
The group who were allowed the chocolate…
– Had lower dropout rates
– Lost more weight
Why?
Probably because they didn’t fall into the “all or nothing” mindset.
They weren’t trying to be perfect.
They had some flexibility.
Some structure.
They planned the foods they enjoyed into their diet.
And because of that…
They kept going.
And that’s the key.
Because the plan that works best isn’t the strictest one.
It’s the one you can stick to consistently.
Yes, sometimes you’ll need to make compromises.
But that doesn’t mean cutting out everything you enjoy.
In fact, when people try to do that…
It often backfires.
They last a few days.
Maybe a week.
Then suddenly it’s:
“Well I’ve ruined it now…”
And the biscuit tin gets a seeing to.
Which is why the real skill isn’t finding the perfect diet.
It’s learning how to build structure around the foods you enjoy so you can actually keep going.
As for some people, this would not be a good strategy.
That’s why it’s about finding what works for you.
That’s what we focus on in the 28 Day Kickstart.
No extreme diets.
No banning foods.
Just helping you build a way of eating and exercising that works in real life.
So you can finally stay consistent with the things you already know help.
If you’d like to find out more about the 28 Day Kickstart, you can do so here:
For women 40+, 50+, 60+, 70+ and beyond who pretty much know what to do but need the plan and accountability to do it.
Matt “Consistency beats perfection” Fruci