‘A delicious hazelnut spread that’s perfect on multigrain toast.’
‘A quick and easy way to give my family a breakfast they’ll want to eat’
‘And Nutella is made with simple, quality ingredients, like
Hazelnuts
Skimmed milk
And a hint of cocoa.
They love the taste and I feel good that they’re ready to tackle the day’
^^^ All from an old Nutella advert
And from seeing the ad…
I can see how a mum thought that Nutella was ‘healthy’
And felt wronged by their marketing.
Guess what?
A lawsuit and $3 million dollars later…
Ferrero
^^^ the makers of Nutella…and Ferrero Rochers <<< which I believe to be heaven so if you’re reading this Ferrero, please make a gluten free version or I will try and sue you somehow.
Had to change their advertising.
I mean, we’re always told:
* Eat nuts for our ‘healthy fats’
* Stick to skimmed milk to help ‘lower our fat’ because ‘fat is bad’ (even though they just said eat nuts for healthy fats?)
^^^ I really do get why you’re so confused…it’s confusing me just writing this.
* And cocoa may help lower blood pressure and help us fight fatigue
Now, this lawsuit was a few years ago now (2012).
But perhaps in a few years it will become the new PPI?
Can you imagine it?
I think it would go a little like this:
‘Did you take out a few jars of Nutella because you thought they were healthy in 2011?’
^^^ Just nod (you weren’t aware that there was any sugar added to it…)
‘Well, you might be entitled to $3 million compensation, call us now for no win no fee…’
Anyway, let’s come back to reality.
What I’m leading up to is this:
Taking some of these companies ‘word for it’ when it comes to nutrition…
Is a bit like thinking that Dr Kellogg’s would recommend something different from dried wheat covered in sugar for breakfast
^^^ even if you’re not hungry. Because, as you know, and are told again and again…breakfast ‘fuels your metabolism’, right?
And it’s why becoming accountable and knowing exactly what’s in certain foods and how they impact how you feel, your hunger levels, and weight loss…
Is more important than ever!
Because the truth is, no food is necessarily ‘bad’.
Or ‘unhealthy’
But when taken out of context…
Certain foods may:
* Make you more hungry
* Make you overeat meaning you put on more weight
* Make you feel tired and sluggish
* Impact our sleep
Which in turn, could mean they are ‘unhealthy’.
BUT…
No matter what you choose to eat.
Nutella.
Ben & Jerry’s (A better duo than Ant & Dec in my honest opinion)
Kale
Fish
Goji berries
Quinoa
Doritos
OR Twinkies (an American sugary cake…now sold in Tesco I believe)
You can’t get away from portion size.
Just like Professor Haub showed with an experiment he did where he allowed 2/3s of his diet to come from foods like:
Doritos
Twinkies
And
Oreos
The other 1/3 came from protein shakes, a few portions of veg and a multivitamin tablet.
And the result?
* He lost 27 lbs in 2 months.
* Reduced his bad cholesterol
* And his body fat dropped from 33.4% to 24.9%.
All because he applied the SCIENCE.
And accounted for his overall intake.
Granted, I would not recommended this exact diet (and he admits this)
But it just proves the point that ‘good’ and ‘bad’ food labels should be used carefully.
And pointing the finger at particular foods for making you fat and banning them may be unnecessary.
Because context is key.
And I’ll leave you with a quote from Professor Haub himself (the Professor who did the ‘junk’ food diet):
“I wish I could say the outcomes are unhealthy. I’m not confident enough in doing that. That frustrates a lot of people. One side says it’s irresponsible. It is unhealthy. But the data doesn’t show that.”
Speak soon,
Matt
PS. I’m about to go set up for my presentation today at Marlborough College on Gut Health and Weight Loss…
PPS. I’ll try share some snippets with you (But I won’t be share the Nutella…)
www.FruciFit.com
