How to stop stopping

So finally it seems like the media are taking action on these celebs endorsing diet products


And all of us

Skinny coffee, detox shakes….herbs…you name it

Claiming that this ONE product helped them lose ‘x’ lbs…

Now, not only does this make me worry quite a bit given my own background and struggles with an eating disorder & knowing the impact it could be having on kids

(and the fact I have 2 daughters who will be exposed to this…)

But also the FACT that all the emphasis is on the


Almost making you believe that EVERYTHING else is irrelevant.

Y’know, like the healthy habits that actually ​​get you the results that last, like:

* The exercise habits that help you feel better about yourself and reduce your risk of heart disease & diabetes regardless of weight

* The energy you have to do more of the things you enjoy 

* Make every day tasks easier –> which improve the quality of your life, be it climbing stairs / going for walks with friends…

* higher level of self worth and self acceptance by getting fitter and stronger 

* doing something for YOU​​

* Strengthen your joints and bones to help with healthy ageing / osteoporosis 

* Reduce aches and pains ​​​​

* and even improve gut health

Now, of course, weight LOSS does reduce your risk of type 2 diabetes and heart disease etc…

And I do HELP hundreds of ladies with weight loss (like many of these ladies here​​)

So I’m not saying that you should NOT lose weight…(obviously) 

What I’m saying is that this is often a side effect of creating long-lasting, healthy habits

Which make you feel good about yourself​​

And just by flipping the way you think about this

Might just help you do the things you know you need to do to potentially see the results you want anyway…

And actually maintain it!!​​

But either way…

Remember that the scales are ONE measure. 

​​​​If you are basing ALL of your effort on one number?

You’re probably never going to be happy…

Especially when you consider that getting stronger and fitter may actually slow weight loss…

Some people take longer to show weight loss…

You can fluctuate even 4lbs daily…just by salt, hormones, sleep, types of food and stress​​…

Is that really an accurate measure to determine how YOU feel and how you are doing?

This is exactly why we put the focus on your daily habits in

​​our 4-Week Kickstart Programme​​​.

Because this way?

the results: how you look, how you feel.

take care of themselves​​…

Matt ‘z list celebrity’ Fruci​​​​​​

Scroll to Top
Open chat
💬 Get In Touch
Hello 👋
Can we help you?