How she seduced me 😍

“Every night as I lay on my bed, your thoughts begin to fill my head. I close my eyes and I can still see you. Because I see you from my heart. I still love you”

These are the words that….my big tub of peanut butter (crunchy, obviously) say to me every day. 

Which brings me on to the topic of how to stop being seduced by cakes in the office, kids chocolates in the house, and your other halfs food calling your name from the cupboard at 9pm…

You’re probably not going to like my answer.. because I’m just going to say it how it is (according to research…).

Because – basically – although food is not addictive like , say, a drug…

People show addictive tendencies to certain foods…


Well, both me and you are wired to love sugar, fat, salt etc. ​​​​​​​​​​​It’s human nature. Its why we are still here today. ​So combine it all into one delicious tub?

And our ‘feel good’ hormones become orgasmic. It releases a dopamine rush which reinforces this behaviour of eating a certain food AKA ice cream, crisps, peanut butter etc…

So, whenever you hear, smell, see the food?

Your brain is almost wired to remind you of the pleasure it once gave you…and how good it felt.

Which is a craving.

Now, some people find it more difficult than others to stop this.

But what can you do?

1) Notice where you are when you feel this ‘craving’. Have you triggered it by having it in the house? Become aware of the fact that your brain is wired to love this food and food manufacturers are taking advantage of this

2) Make food boring for a bit and see how you feel 

^^^ Yep, the opposite to what you probably want to hear and what most people tell you.

Now hear me out. I’m not saying ‘eat boring’ for the rest of your life. ​​​​​But the more choice, different flavours you have? The more you will eat. 

The tastier it is? The more you will eat. It’s like I can make a 15 minute ‘so called healthy’, gluten free, coconut cake…

but I’ll eat the whole thing (because it’s delicious) and wonder why I’ve gained 3lbs even though I’ve eaten ‘healthy coconut’ and gluten free.

It’s a calories in, calories out game this weight loss stuff.

​​ And it doesn’t mean you have to ban foods forever or count calories. But if you really are struggling to have any control, it MAY be that avoiding your trigger may help you – at least short term – to become aware of what you’re doing so you can take back control. 

​​At the end of the day, you have to do what works for YOU. That’s why the ‘secret’ – in my biased opinion – is making it simple and personalising it for you.

I mean, NO FOODS are banned in our nutrition system. But it may be that some foods / meals work better for you and your family than others. 

That’s why our Fit For Life Body Transformation Programme fits your food and fitness plan around your lifestyle (rather than the other way around)

So you can stick to it, adapt it to fit your lifestyle, and feel more confident about the way you look and feel.

​​​​​​Check it out here

Matt ‘seduced’ Fruci​
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