Why counting calories and points doesn’t always work

When ordering your coffee in Costa

You get rudely distracted by the choc volcano brownie


You seem to give yourself a telling off for even thinking about it

Let alone tucking into one (or three)

Just think about this way

If some lions came across the some food

^^^ let’s call them Mufasa and Simba

Do you really think that Mufasa would turn to Simba and say:

‘You know what Simba, I’m not really feeling like tucking in to all this food. I’m watching my waistline.”

“But why Mufasa? You can always do 40000000 burpees to help you burn the calories you’ll take in”

It just wouldn’t happen, right?

Because you and me are wired to eat.

And the food environment you live in to day thrives off of this

The fresh, heavenly smell of bread in the supermarkets

The sushi Bar in Waitrose..

It’s not your fault, it’s actually the result of years and years of evolution.

You are wired to go for fat and sugary, high calorie foods, so if they’re vending machines biscuits in the staff room, or on your kitchen side?

It’s gong to make it difficult whether you’re counting calories or not.

So if you’re beating yourself up for having ‘thoughts’ about going through a loaf of bread left out on the side

Finishing the packet of biscuits

And THEN the tub of ice cream

Actually give yourself a break.

But it’s not all doom and gloom

We know your environment plays a key role here

In fact, a recent study showed that:

* When Europeans (that’s us despite Brexit) move to North America we gain 7% of our body weight

* When North Americans move overseas to Europe they lose around 2% of their body weight

* When North Americans move to Asia…they lose over 4% of their body weight
Which just highlights how what you do isnt always based on rationale, conscious decisions, right?

and I know what you’re thinking…

“Well, I’m not moving to North America or Asia any time soon”

So here’s what you can do right now to lose up to 10lbs:

* Only eat from crockery

* Use smaller crockery

* Only eat when your sat down

* Don’t eat in front of the TV

* Tidy your kitchen so the only thing out is a fruit bowl

* Make sure the first thing you see when you open your fridge are veggies / salads / meats (you’re 3 times more likely to choose the first thing you see)

But you know this stuff already, right?

You’ve tried eating healthy before.

Hit just couldn’t stick to it. Piled the weight back on.

And it’s why – this January – I’m on a mission to help as many Ladies as possible stick to their New Year Resolutions

I’m giving away 6 Personal Training Trial Packages this week to help you Kick start Your Health and Fitness and Reach Your 2018 Goals Faster this year

Whether it’s dropping a dress size for summer or improving your fitness so you have more energy and restful sleep.

Claim your free week here:



PS. Maybe it would be easier for us if we do your free week in Asia? 😉

Free Week Using My Shift Personal Training and Nutrition System

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