Comfort eating (why it is not as simple as ‘just stopping’)

So I was chatting with one of the women on our 28 Day Summer Kickstart Programme (Message me with ‘Summer’ and I will get you the details by the way)…

And she mentioned that comfort / boredom eating in the evening is her biggest obstacle right now. 

I get that.

It comes up A LOT..

People know what to do but feel a bit out of control.

And you see so many things out there that ‘might’ help…

From eating more protein

Chucking the ‘comfort’ food out

Having a bath


Doing something fun instead


But – ultimately – sometimes it seems NOTHING can work..

It’s frustrating. 

You might feel like a lost cause .

So instead I thought I’d share something with you that might just put you back in control..

Which is that RESEARCH SHOWS that when you are tired / have lacked some sleep

(let’s face it, we all have a few nights a week we don’t sleep well)

Or are a bit stressed 

(who isn’t?)

YOUR BRAIN WILL PERCEIVE FOOD (particularly foods high in sugar and fat like biscuit and cake)

As MORE rewarding than they actually are.

^^^ read that again

Because just knowing this…


That your brain may think you want these foods when you are tired/ stressed

Can make you EXPECT it …

Just a thought…

But anyway, the lady I was speaking to then went on to say 

How amazing she feels when she just lets the urge to comfort eat pass.

She isn’t full and bloated

She isn’t feeling sick

Beating herself up 

Or thinking F it I might as well just eat more…


She is happy


Feels more confident she can do this

Sleeps better..

I could go on..

So we came to this conclusion:

Every evening, she is going to WRITE down

(using a pen and paper…remember them?)

How she feels when she CHOOSES to comfort eat


How she feels when she chooses not to..

Because then it becomes a clear choice 

To what she is saying ‘YES’ to when she comfort eats…

And on comfort eating…

Is comfort eating actually DISCOMFORT eating?  After all, how do you feel AFTER ‘comfort eating’?

Does it take you closer to where you want to be, both mentally and with how you look and feel?

My advice to you today?

If you’re having a war in your head about ‘comfort eating’ / cravings etc.

Just start calling this so-called ‘comfort eating’… DIScomfort eating.

And I know what you’re thinking:

‘That won’t work for me’

But, all I know is that is 100% true if you don’t try it 🙂

And I’m not saying it will work. Everyone is different. I have NO idea what your personal challenges are.

But what I can say is that doing nothing and expecting things to change is insanity…

Need more support, accountability and a step by step plan to help with this?

Our Summer 28 Day Kickstart Programme might be a good fit for you..

Message me with “Summer’ for more info

Matt ‘Discomfort eating’ Fruci

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