Is this why you can’t keep the weight off?

It’s as common as waking up on a Sunday morning and saying:


‘I’m never drinking again’


^^^ I guess it’s easier to say now Christmas and New Years is over and done with!


But what I’m referring to is yo-yo dieting

^^^ That vicious cycle you get into of weight regain and ever more severe diets / starvation


Because one of the most common things I hear from people applying for my programmes to help them lose weight and keep them off is:


“I’ve lost weight before but couldn’t keep it off”


And it’s so interesting because most people will say they want to lose weight


But in fact…


they themselves KNOW that’s the easy bit.


The hard part is keep it off.


And a recent study at the University Of Exeter may indicate WHY:


You see, they looked at what happened to animals when they ate less (like in a famine / crash diet)


With the aim of finding out why we struggle to lose weight and keep it off when going on these crash diets.


And what did they find?


That those who ‘dieted’ / were in a famine / had the uncertainty of not knowing when the diet will end…


appeared to show an evolutionary response to weight gain


After all, if your food supply is limited 

^^^ as it is when you cut out all of your delicious foods on your crash diet


The best thing an ‘animal’ can do (to pass on it’s genes) is to learn how to store fat by eating LESS


So what did the authors finish with?


That when going on a diet, you should only eat SLIGHTLY less, take it steady and some exercise


Rather than empty all of your ‘tools in the toolbox’ on day one, cut out all of your favourite foods, and deprive yourself 

^^^ As this could lead to better fat storage in the long term AND the tendency to binge eat


And this is exactly why I don’t often advise crash diets (I say often because they do have their place…more on that another day)


Because with 9/10 people situations


It’s NOT that your metabolism isn’t working


Rather, it’s that you haven’t built a nutritional strategy that fits your lifestlye


One that gives you the freedom to eat what you want and when you want without spending hours in your kitchen and stressing about what you’re actually going to do with the chicken you bought…


So you can stick to it, ditch the love handles for good, and fit into that head-turning dress that’s just been added to the January sales 


Speak soon,


Matt ‘Yoyo destroyer’ Fruci

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