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Are you craving sugar?

Something I get a lot is:

“I just crave sugar”

And I get it. It’s tasty. It’s everywhere.

But when you say sugar, do you mean cookies and cakes?

Or do you mean: yoghurt, fruit, rice, pasta and bread?

You see, “sugar” is found in 75% of packaged foods.

Does this mean it’s “addictive” and “bad”?

Well, I guess it’s a bit more complicated this…

Some researchers say it’s as “addictive as cocaine”…

With the more you eat eat, the more you crave, as you always looks for that “dopamine” high and “feel good” moment..

Others say that if this was the case…

you’d be walking out of the supermarket with bags of sugar spooning it into your mouth…

Either way, you have to consider that we no longer eat for survival.

We eat for PLEASURE.

To feel good. To socialise. To procrastinate. Run away from the NOW. Distract our brain from fear and anxiety…

After all, why wouldn’t you want to get away from facts that make you feel anxious and stressed?

Sometimes, it’s a case of habit. Maybe you were brought up ALWAYS have pudding and feel it’s the “norm”…so normal that you don’t question it.

So what’s the alternative?

Well here’s 10 ways to get a “feel good” hit which are not food related:

*Read a book

*turn your phone off and give your undivided attention to a friend, loved one, your pet

*take a bubble bath

*call a friend

*Spent time outside / go for a walk 

*light some candles

*complete a random act of kindness 

*buy flowers for your house

*meditate / do some deep breathing (this may help emotional eating. Try the apps Headspace, Insight Timer or Calm)

*Write Christmas cards and send some for people you haven’t spoken to in years (and I don’t mean those e-Christmas cards that you send by email 😂)

Bonus: go to bed early 😴 treat yourself. It helps with blood sugar levels, fat loss, energy, hunger, emotional eating… I could go on. 

Struggle to sleep? Read a book, take a bath / warm shower , make your bedroom cool and dark, turn the tv  / phone / emails off a few hours before bed, sip a camomile tea, do some deep breathing and practice these daily!

After all, you have to look after yourself before you can be in the best position to help others.

That’s with your fitness. Mindset. Mental health. Etc.

Matt “sugar, sugar” Fruci 

Something I get a lot is:

“I just crave sugar”

And I get it. It’s tasty. It’s everywhere.

But when you say sugar, do you mean cookies and cakes?

Or do you mean: yoghurt, fruit, rice, pasta and bread?

You see, “sugar” is found in 75% of packaged foods.

Does this mean it’s “addictive” and “bad”?

Well, I guess it’s a bit more complicated this…

Some researchers say it’s as “addictive as cocaine”…

With the more you eat eat, the more you crave, as you always looks for that “dopamine” high and “feel good” moment..

Others say that if this was the case…

you’d be walking out of the supermarket with bags of sugar spooning it into your mouth…

Either way, you have to consider that we no longer eat for survival.

We eat for PLEASURE.

To feel good. To socialise. To procrastinate. Run away from the NOW. Distract our brain from fear and anxiety…

After all, why wouldn’t you want to get away from facts that make you feel anxious and stressed?

Sometimes, it’s a case of habit. Maybe you were brought up ALWAYS have pudding and feel it’s the “norm”…so normal that you don’t question it.

So what’s the alternative?

Well here’s 10 ways to get a “feel good” hit which are not food related:

*Read a book

*turn your phone off and give your undivided attention to a friend, loved one, your pet

*take a bubble bath

*call a friend

*Spent time outside / go for a walk 

*light some candles

*complete a random act of kindness 

*buy flowers for your house

*meditate / do some deep breathing (this may help emotional eating. Try the apps Headspace, Insight Timer or Calm)

*Write Christmas cards and send some for people you haven’t spoken to in years (and I don’t mean those e-Christmas cards that you send by email 😂)

Bonus: go to bed early 😴 treat yourself. It helps with blood sugar levels, fat loss, energy, hunger, emotional eating… I could go on. 

Struggle to sleep? Read a book, take a bath / warm shower , make your bedroom cool and dark, turn the tv  / phone / emails off a few hours before bed, sip a camomile tea, do some deep breathing and practice these daily!

After all, you have to look after yourself before you can be in the best position to help others.

That’s with your fitness. Mindset. Mental health. Etc.

Matt “sugar, sugar” Fruci 

PS. Whenever you’re ready, here’s 3 ways I can help you think differently about food. diet, and exercise so you can stop relying on ‘willpower’:

1- Get my 6 principles to help you think differently, get motivated and lose weight in my book for FREE: Shift: Simple Guide Helping Ladies Think Differently and Get Their Bodies Back:

CLICK HERE TO GET THE SIX PRINCIPLES

Or grab a hard copy of my book on Amazon here:

https://www.amazon.co.uk/Shift-Simple-Helping-Ladies-Differently/dp/1979784493/

2- Try this 5 minute home workout to create ENERGY, start toning up and start your day off on a positive foot:

CLICK HERE TO START GETTING FIT

3- Book a FREE Private 1-1 Coaching Call With Me To Get Clarity and Put a Plan Together To Help You Reach Your Health and Fitness Goals:
 
For a limited time, I’m offering you a FREE 1-1 Coaching call with me to help you put together a personalised plan to help you reach your goals. 
At the very least?
You’ll get some clarity on what you need to do to get out of your own way…
You can book an appointment with me here: