Why you should NOT listen to me

“I don’t mean to be rude but you said you had an eating disorder?”

^^^  A message I got a while back

But I get it. She thinks that because ‘I’m not perfect’ (AKA I battled with an eating disorder growing up), that I’m probably not the best person to be giving nutrition advice

But here’s the thing…I did have an eating disorder: ‘I confess’

But having an eating disorder was the MAIN reason I got into this profession in the first place.

To go and spend 7 years at university studying the stuff to become a Registered Nutritionist. I mean, my relationship with food literally took over my life. And -still-  to this day, Il have many, many wobbles

Regarding self-image, confidence, self doubt (especially when falling out of kayak...)

^^^ Like we all do. You’re human. You want to feel good about yourself, right?

Foods I ‘should’ and ‘should not eat’

^^^ It’s taken many, many years to become comfortable for me to not feel guilty about eating ‘bad’ foods (whatever they are) and thinking ‘well, I’ve blown it…either give up or ‘burn those calories off.

But with every ‘wobble’...Comes a lesson in how to OVERCOME this ‘wobble’

And given that so many members in my Fat Loss Mastery Body Transformation Programme come to me with ‘thoughts’ and ‘beliefs’ about food that categorise them as ‘good’ and ‘bad’, going through my struggles with eating personally has – in my opinion – made me a better coach

Because I get it. And I’m not saying you always need to experience something to be good at it. But it certainly helps. And I can see tendencies in some of the crazy, detox EXTREME diets out there that the media are telling you to do. Making you deprive yourself of your favourite foods. Which does work for some…I’l admit (there’s not one size fits all)

But for others?

It makes you want it even more

And feel guilty for even looking at that Chocolate Volcano Brownie in Costa…

^^^ Which has less calories than most of them ‘healthy oat protein bars’ (crazy, I know)

But my main point is this…

We often assume that EVERYONE else has their $#*! together

“I bet no one else feels like they have no willpower in the evening and has the urge to go all out on the Ben & Jerry’s (just because you justified it once after having your wisdom teeth taken out) ”

But the truth is, they don’t

And it’s exactly why I write every, single day about my experiences, nutrition and the struggles and successes of the members I work with on my body transformation programmes

^^^ I haven’t missed a day since December 2015 (Mr Consistent….)

To show you the tips and tricks I use with our members amazing results, like these

And I get that I'm not for everyone, but as long as I can keep helping people take control of their relationships with food and be - dare I say it - happier, be it in themselves, what they see in the mirror and / or their energy, I can go to sleep HAPPY!

And receiving messages like this does exactly that:

"I was introduced to Matt looking for help with my daughters weight loss.

We were apprehensive about where to source help, GP hadn't helped, and we wanted to help my daughter learn to fuel appropriately for the amount of exercise she was now doing. This was resolved by my daughter, guided by Matt, and him guiding her to the amount needed to ensure fuelling correctly and adjusting per week while learning appropriate food groups to help her fuel correctly and be athletic.

We've better understanding of the calories needed to ensure the energy for a teenager who loves her sport, to continue on a healthy pathway."

So, if you're still reading, I'm guessing you want to take control of your relationship with food and build a diet that actually lasts?

And it just happens that I teach you how to do this in my Fat Loss Mastery Body Transformation Programme. And you can apply for a free trial by going here:


This is strictly limited to 3 ladies.

Matt 'not for everyone' Fruci
Fruci Fit
Putting The 'U' Back Into Nutrition.
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