Why would I take advice from you?

“I don’t mean to be rude but you said you had an eating disorder?”

^^^  A message I got a few days back which I wasn’t going to write about but then thought I would (as I am now 🙂

Because I get it

She thinks that because ‘I’m not perfect’ (AKA I battled with an eating disorder growing up)

That I’m probably not the best person to be giving nutrition advice

But here’s the thing…

I did have an eating disorder…

‘I confess’​​​​​​

But having an eating disorder was the MAIN reason I got into this profession in the first place.

To go and spend 7 years at university studying the stuff to become a Registered Nutritionist

I mean, my relationship with food literally took over my life

And -still-  to this day

I still have many, many wobbles

Regarding self-image


^^^ Like we all do. You’re human. You want to feel good about yourself, right?

Foods I ‘should’ and ‘should not eat’

^^^ It’s taken many, many years to become comfortable for me to not feel guilty about eating ‘bad’ foods (whatever they are) and thinking ‘well, I’ve blown it…either give up or ‘burn those calories off.

But with every ‘wobble’

Comes a lesson

In how to OVERCOME this ‘wobble’

And given that so many members in my Fat Loss Mastery Body Transformation Programme come to me with ‘thoughts’ and ‘beliefs’ about food

That categorise them as ‘good’ and ‘bad’

Going through this personally has – in my opinion – made me a better coach

Because I get it.

And I’m not saying you always need to experience something to be good at it

But it certainly helps

As I can see tendencies in some of the crazy, detox EXTREME diets out there that the media are telling you to do

Making you deprive yourself of your favourite foods.

Which does work for some…I’l admit (there’s not one size fits all)

But for others?

It makes you want it even more

And feel guilty for even looking at that Chocolate Volcano Brownie in Costa…

^^^ Which has less calories than most of them ‘healthy oat protein bars’ (crazy, I know)

But my main point is this…

We often assume that EVERYONE else has their $#*! together

“I bet no one else struggles to with the school run”

“I bet no one else feels like they have no willpower in the evening and has the urge to go all out on the Ben & Jerry’s (just because you justified it once after having your wisdom teeth taken out) ”

But the truth is, they don’t

You just the tip of the Iceberg of everything look sunshine and rainbows on Facebook

And it’s exactly why I write every, single day about my experiences, nutrition and the struggles and successes of the members I work with on my body transformation programmes

^^^ I haven’t missed a day since December 2015 (Mr Consistent….)

To show you the tips and tricks I use with our members amazing results, like these ​​​​​​​​​​​​

and to show you that it’s NOT always easy

Which is why I make things SUPER simple for you

Just as I’ll be showing you here:


Matt ‘not for everyone’ Fruci​

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