ONE scientifically proven way to boost your willpower

I was in M & S the other day  and you’ve got clothes line after clothes line with photoshopped hunks and ladies showing off their ‘so it seems’ perfect lives 

^^^ Which makes me and you feel like $#*! and head to the cafe for yet another flat white just to feel alive (I was only in there to use the loo…and ended up questioning whether I was bearded enough to be called a man <<< I joke…

Anyway….on my travels to find the loo, I found some dark…dingy…stairs that wouldn’t look out of place in an old abandoned hospital. 

You see, you can take the escalator, stay in the shop, smell the beautiful coffee, stay warm, listen to Bastille, and gaze into the eyes of the models showing you what you could have….

Or take the stairs by walking ‘outside’ the shop to the cold, dingy stairs (where there’s no Bastille and no smell of coffee…just the smell of ‘damp’)

And it got me thinking:

Is this really why we’re piling the pounds on or is it actually our lack of will and ‘slow metabolism’?

I mean, we know that not having to wash our clothes by hand, milk the cows, and do much manual labour HAS made us burn less calories

BUT…it turns out that you can’t out exercise a bad diet anyway..

You see, unlike us humans, rats love exercising. So in the first study they gave rats access to as much food as they liked. Half of them had access to ‘treadmills’, half of them didn’t. 

YET…even the ones who just ran all day on treadmills…still got fat

And studies with REAL PEOPLE then followed this…They put a vending machine full of Dairy Milks, Custard Creams, and Pringles in a hospital ward

In some cases, researchers created environments that made people eat 77% more.

Put food at arms length away compared to 6 feet away and you’ll eat more

Stuff yourself with savoury food…and I guarantee you still can’t say to no that ambrosial chocolate cake with scrumptious strawberries drowning in the luscious chocolate fountain :-))))

Food has just become so convenient for us that no amount of willpower or exercise can really save you 

Which is exactly why spending just 10 minutes per week to plan your meals ahead and make it SIMPLE to make better informed, more intelligent decisions about what you eat every day

Is one of the first things I help you do in my FREE 7-Day Shape Up Shift

Because once you do this, you can stop blaming your ‘willpower’ for failing on a diet…

Get more energy and spend less time worrying about what and when to eat and whether ‘it’s healthy enough for you’ (because who cares if you’re feeling more confident in your favourite clothes)

Matt ‘no willpower’ Fruci

PS. ​​Here’s a quick ‘snack blocker’ for you…put foods away in the cupboard and only leave foods out on the side that make you ‘work’ to eat them (e.g. you have to peel an orange / crack a walnut)​​​

PPS. Here’s the link to apply for my free 7-Day Shape Up Shift

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