Marry the principle NOT the diet

Marry the principle NOT the diet

So me and Mrs Fruci had our 5th Wedding anniversary on Friday..

(yep, she’s put up with me for 5 years…)

We first met at the grand old age of 3..

On a beach in Cornwall..

Apparently, I had the biggest sand castle..

And you know what they say about big sand castles…


Truth is, we barely saw each other on our anniversary .

And you could say that it sounds really sad…

That on our wedding anniversary we barely saw each other.

But with 2 kids and careers that have busier periods than others..

It’s actually something that we accept

And as a result?

Structure in dates when we will celebrate events, be it birthdays or Anniversaries,

On dates where we are free. 

Be it a few days in Cornwall, a day out in London, or an afternoon at Center Parcs spa ☺

That works for us…

And speaking of ‘works’…

The reason I am sharing this

Is because when I speak with ladies about all of the diets they have tried

You know, SW, WW, Rosemary Conley, LighterLife, the Cambridge one…I could go on..

Which all CAN help you lose weight by helping you get into a calorie deficit..

They seem to be beating themselves up because they couldn’t stick to it..

Maybe they could not keep the weight off,

They had a poor relationship with food, binging / comfort eating/ dreading weekly weigh ins and feeling anxious..

And / or actually want to focus on getting fitter,

Not just to make everyday tasks easier, like climbing stairs and hills,

But to reduce your risk of osteoporosis, heart disease, and Type 2 diabetes..

And – also – just do something for YOU (for once) that makes you feel good.


I will then get asked about the latest diets..

“Should I try this diet?”

“Will this diet work better?”

Be it a keto diet, a vegan diet, a carnivore diet, a fast diet, the 5:2 diet..

Whatever it may be..

And – again – these CAN all work….


Through the principle that you create a calorie deficit…(there may be other benefits)

And my advice to you is to just try it….

Because THEN 

Even if you feel it doesn’t work?

Well, you now know.

And if does?

Great! Take the positives and you now have another ‘tactic’ to help you manage

Your relationship with food, binge eating, food intake, hunger etc.

For example, one of the ladies inside the programme

Uses the 5:2 diet as a tool in the toolbox..

It suits her lifestyle. 

We expect to fall in love on the first date and live happily ever after..

Remember this…

You do NOT have to fall in love with one diet for the rest of your life..

You know, when I think about it..

Some of my meals (like an omelette)

Will be vegetarian..

Some will be 50% vegan and 50% carnivore together (meat and veg) 

I may even have the odd meal that is vegan (especially when experimenting with recipes for our meal plan books)

I’ll often go lower carbs because it helps with my IBS..

I’ll rarely ever eat things like beans and lentils…

That works for me..

Just remember that every diet is simply a TACTIC to help you with the PRINCIPLE of achieving a calorie deficit. 

And ultimately,

The secret is finding a way of eating that suits your lifestyle…

That understands YOU

Your relationship with food

The fact you may still want a social life and a few drinks on the weekend.

So then it is less about an end point…

(which can often promote binging) .

And I think Paulyne summed this up nicely inside our Kickstart Programme the other day

As she has moved away from trying quick fixes 

To doing something that meets her where she is at…

fits her lifestyle 

And has resulted in her clothes being looser

And comments from friends and family:

“When I started my journey with Matt, I could only see up to October this year and my sons wedding. 

I now see a much larger picture (not my size) and realise I need to look 2 years ahead for my weight loss goal and years ahead to continue my fitness/health program for life. 

Thanks Matt for your help and encouragement, exercise has never been easy for me but at last I have found something I can do, I enjoy, it’s great fun and all in the company of such lovely people.”

And it is this little shift in your mindset

That might just help you to find something that fits your lifestyle

So you can -dare I say it – enjoy doing it

And you can stick to it for long enough to see the results you want to see…

Matt ‘you vs you’ Fruci

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