“I have no self esteem”

So I got a private question on Facebook the other day from a lady:

“I have no self esteem. My confidence is low. I don’t go out as much as I used to. I need to change my diet as I have diabetes and want to feel better about myself”

​And it’s messages like this which really ignites some energy inside of me to try and help..

(​​it’s part of the reason why our Fit For Life Body Transformation programme can now be done online and with me through our one to one meetings and check ins as a group environment was actually overwhelming for some people)

But something that came up the other day was when I was a kid at Tae Kwon Do. I did pretty well in the end. Getting a black belt and even being asked to teach. Although I rarely did any teaching as I couldn’t get my words out. I was too nervous. Worried about what others were thinking. Didn’t like other looking at / or judging me. 

Anyway, we used to have this mantra:


And – of course – being only 12 at the time, I had no clue what this meant anyway. 

But what I’ve found to be true NOW after working with hundreds of women is that there’s a BIG step between ‘believe’ and ‘achieve’…


Because here’s the thing:

Everyone has self belief.

​​Everyone has confidence.

​​Whether they exercise every day, once a week or haven’t exercises in years.

Whether they admit to getting nervous when public speaking or not….​​

Everyone has confidence. 

The difference?

The THOUGHTS (which are actually a blessing because not everyone does have the ability to process thoughts) that you CHOOSE to believe and – eventually – determine what you do

^^^ whether you eat the rest of the biscuits and put off doing what you said you would do to look and feel how you’d like…OR make a commitment to consistently just getting better and winning today…

But before an action…is a feeling. Which is a thought that you’ve put some meaning to. ….

​​ ‘I have no willpower’. “I have no motivation’…

So, what if I told you that it’s not a lack of confidence? It’s not a lack of willpower? But actually the thoughts you CHOOSE to believe?

Can I challenge you – just for today – to slow down and notice your thoughts? Notice what you are CHOOSING to believe? 

And – if you’re really ready for a challenge – I challenge you to take action WITHOUT having self-belief or confidence that you can do it? 

After all, there is NO rule that says you have to be confident to do ‘xyz’…

No one knows the future, so who knows what you might achieve if you CHOOSE to notice the thoughts that are NOT yours and realise that you have a choice in what you believe, how you respond and what you do?

(regardless of the crisps, biscuits and chocolates that your other half and kids leave ​around the house)

Matt ‘doing beats anxiety’ Fruci

PS. Whenever you’re ready, here’s 2 ways I can help you think differently about food. diet, and exercise so you can stop relying on ‘willpower’:

1- Get my 6 principles to help you think differently, get motivated and lose weight in my book for FREE: Shift: Simple Guide Helping Ladies Think Differently and Get Their Bodies Back:


Or grab a hard copy of my book on Amazon here:


2- Join Our Fit For Life Body Transformation Challenge:
Every month I open up the opportunity to work with us inside of our ladies only coaching and mentoring programme where I’ll take you through strategies to get fitter, fit back into your favourite clothes and develop a positive relationship food, diet and exercise 

If you’d like more information about this?
Message me at matt@frucifit.com with “Fit For Life” as the subject line
>>Check out some of the results that the ladies have achieved here:


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