I feel like [insert here]

Ever catch yourself saying:

“I feel like…

– rubbish

– $#*!

– I’m so far behind

– I’ve got too much to do

– there’s not enough time


And the funny thing is that whenever you say ‘I feel like’

you are about to use an analogy…

which means it isn’t actually true.

I mean you cannot feel like ​​​​​​​​$#*! unless you truly know what that feels like, right? 

And it often leads to that​​​​​​​​​​​​​​​​

​​‘why bother?…F it…” mindset…

I couldn’t tell you how many times I’ve said that…

Be it when I first started Fruci Fit & left working at Public Health

​​when trying to public speak, applying for PhD’s and being rejected, struggling to get a job after uni when I almost thought I was entitled to a job…I could go on…

And I get similar messages from a lot of the ladies I work with when it comes to this health and fitness stuff.

The struggle to STAY motivated. Keep going. Especially when stuff comes up in life that knocks in the face…

They want to change. They know something has to change, be it their mindset, relationship with food, or exercise habits

But there’s something blocking them…stopping them from sticking to something long enough to see sustainable results.

They’ll often ‘shame’ themselves into doing it. Think that if they make themselves feel bad enough? They’ll change.

‘I’m rubbish. Why can’t I do it? They’re so much better than me…I’m lazy’

But if this doesn’t work?

We go on to the ‘blame’ game…

‘It’s their fault for leaving chocolates out’

parents fault…

I have no time…

I’m not fit enough…

and we bounce back between shaming ourselves to do something


Blaming work, life, family and even kids…

(I’ve done this, too)​​

So what do I recommend?

Well, something we do inside our Fit For Life Body Transformation Programme is to make it a game

So you can keep score..and see the facts

Separate these FACTS from feelings…

And see exactly where you’re going wrong and where you need to improve

(rather than shame or blame…)

Focus on getting a LITTLE bit better everyday .

Essentially, you are accepting responsibility and accepting where you are now

So you can focus on being better TODAY than you were yesterday

To increase your capacity to handle stress (as stress is not going anywhere..)

Respond to situations (like the number on the scales) rather than REACT…and think F it…

To do the things you know you need to do to get the results you want…

to get more energy and feel more confident…

So what do we do?

You score yourself each week on your :

Food – this is personal to you. It could be that you didn’t eat in your car today? You stuck to 3 meals with no snacks? did you hit your plan to give your body the nutrients it needs to get more energy?

Fitness – This could be that you did one of our home workouts? Attended a session with me? 10k steps? Look after your body, it’ll look after you

Focus – did you do something for YOU. Take some time out. Do something that makes you feel good today? after, if you don’t do anything that makes you feel good, can you really expect to feel good?

All I can say is that I wouldn’t recommend something I don’t do or that isn’t evidenced based to save you time, help you lose fat, and feel better about the way you look and feel.

And this is essentially the principles behind what the ladies use here

That we use to make it YOUR plan…not mine. Based on your lifestyle.

​Which means you’ll probably be more like to stick to it.​

So whatever you do today..

just remember that better is still better.

And if nothing changes, nothing changes…​​​​​​

Matt ‘F it’ Fruci

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