I’m going to say something that might sound a bit odd coming from me… a nutritionist and personal trainer for the last 18 years or so…
Exercise is actually pretty boring.
A bit tedious, even.
But so is brushing your teeth.
And you still do that twice a day, every day.
Not because it’s exciting.
Not because you’ve found the world’s best toothbrush.
But because you know the benefits.
You don’t want toothache.
You don’t want dental work.
You don’t want the hassle later.
So you just… do it.
And fitness works in a very similar way.
Most people already know the benefits of moving more and getting stronger.
They know it helps with energy, confidence, aches and pains, and just feeling more like themselves again.
The issue isn’t knowledge.
It’s consistency.
And that’s where people get stuck.
We try to make exercise fun — music, balls, variety, different sessions — and that helps.
But the real driver is this:
You have to keep reminding yourself why you’re doing it.
I’ve felt that very personally recently.
We’ve just been away over Christmas, and with my knee at the moment, the frustration isn’t “missing workouts”…
It’s not being able to go surfing.
Not being able to play with the kids like I normally would.
That’s the pain.
So every day, I remind myself of the benefits.
I do my prehab.
I do the unglamorous bits.
The unsexy stuff
So I’m in the best possible place for surgery and recovery.
That’s what keeps me consistent — not motivation.
And that’s exactly why we talk about benefits in our 28 Day Kickstart at Fruci Fit .
Not because we have it printed in the 28 Day Kickstart book we give you. But because it’s not about teaching you what you already know.
It’s about:
- Giving you a clear plan
- Booking sessions in so they actually happen
- Having coaches checking in
- And reminding you of the benefits when life gets busy or motivation dips
For women in their 40s, 50s, 60s, 70s and beyond who are thinking:
“I know what to do… I just need help doing it.”
That’s who it’s for.
Because the benefits only work if you keep showing up.
And most people… don’t.
If you’d like details on the next 28 Day Kickstart, just message me “Kickstart” and I’ll send everything over.
Matt