I was asked by someone looking to do our 28 Day Kickstart “why it was for women 40+” the other day (reply with “kickstart” for more info by the way).
Which is a good opportunity for me to go over it again.
You see, I used to just do personal training…
You know, train people in a gym, do some food plans…that was it.
Until I started seeing that a few of the people I worked with said that they would never do this on their own without me in the gym…
(Or would get bored / lose interest / do the same thing every time without progress in mind)
Where they would worry:
‘I will be the most unfit’
‘I will look silly’
‘I’ll be too big’…
“Everyone will be looking at me”
“How do I know I’m doing it right?”
And this was I knew I had to do something about it.
I mean, I had a good idea of how community is so important in getting results, not just from doing my postgraduate research at Loughborough University and Oxford Brookes University, but also from working in Public Health and NHS with people with diabetes. We saw the power of bringing people together, all with things in common.
And this was highlighted further when one of the women actually had a panic attack in a gym we were in..
She didn’t feel comfortable so we started training in her home…
Her friend then wanted to do it with her and…
That was it..
I decided to launch a programme specifically for women over 40…
So the intensity,
Nutrition
Environment
Support
Can all be bespoke for you..
I can’t tell you how many conversations I had with people who’d say:
“It’s just too easy to put it off”
And then it usually goes like this:
“When I go to a gym
I just do what I know.
Probably cross trainer.
I avoid the weight area as I feel intimidated.
Someone might come up to me and ask if I need help.
I quickly say ‘no’ and then wish I would have said ‘yes’ but it just all feels too much.
I feel good once I am done
But I have no idea if I did it correctly.”
^^^ sound familiar?
I remember back in 2014 when I first started our women only programmes…
No kids at the time..
Had just got married…
And I just had this vision to create the best womens only programme in Wiltshire [specifically for ladies over 40]..
I wanted to make it non-intimidating
Somewhere that people who never thought they could find somewhere comfortable to get fit and healthy could go.
And find themselves surprising themselves by actually sticking to it.
To make friends, not be judged, speak to expert trainers, nutritionists, dietitians, yoga teachers..
And get amazing results.
To become stronger – physically and mentally
More confident.
To overcome adversity..
And for the past 11 years or so
It surpassed what I could ever have imagined…
I absolutely love my work
And what we now do as an amazing team and community at Fruci Fit
Thing is though..
None of this is good without people…
Without our amazing community.
Our team of awesome coaches.
Sorry to go on and on haha
Writing these emails are meant to inspire you to become fitter and healthier.
I actually find them therapeutic to write.
Haven’t missed one since 2014…
So if you’re still reading?
Thanks for listening to this long-winded answer..
In a nutshell:
The reason this is only for women 40+…
Is because:
1- Support and community is a big part of this to help you stay motivated and confident that you do not have to do this along
2- It allows us to make everything more bespoke for you (a woman over 40 wouldn’t do the same thing as a 20 year old guy…)
3-This includes nutrition and fitness, taking into account injuries, joint issues, diets you’ve tried before, menopause and more
Matt