Junk food rules?
Did you hear about Sadiq Khan putting new rules on junk food advertising around the tubes in London?
Initially, I thought “What a great idea”..
I mean, the less you see the big ‘M’..
The Coca Cola advert..
The ‘once you pop you can’t stop’ adverts (do you know what I am talking about?)..
The less you want something.
But then I looked into it even more…
And they essentially banned a photo that had vegetables, biscuits, wine, bacon, butter, bananas, other fruit, garlic, eggs, jam, onions, coconut yoghurts, and peanut butter…
For showing bacon, butter, jam, and eggs….
Hmmmm…
Which then got me thinking…
Are any of those said foods actually bad for you when eaten in adequate amounts?
No…
Thing is,
We don’t eat single foods
We eat meals…
And how much of these foods will dictate the impact..
I mean, if you have a bit of butter on your toast with an egg on top,
That is a pretty good breakfast if you ask me.
It’s certainly not something I would tell my kids not to eat…
But is this advert saying they should not eat that?
They should eat a chocolate coconut yoghurt instead?
I mean, what made it even more interesting
Was that the wine bottle was allowed to stay
But then bacon, eggs, butter, and jam was banned..
I mean, how is that evidenced based at all?
We know that alcohol in isolation is a toxin…
We cannot say the same for butter, bacon, jam, eggs cause anything…
It’s what you do on average that counts…
My point / rant here?
We need to educate
Not demonise…
And I’m not sure this does that.
It’s no wonder everyone is confused about nutrition…
Here is the article if you are interested.
Matt ‘rant over’ Fruci

