Why women 40+?

I was having a chat with one of the ladies who’s about to get started on our Kickstart programme the other day…

And she asked me ‘why is this just for ladies over 40?’..

Which reminded me about why this all started…

You see, I used to just do personal training…

You know, train people in a gym, do some food plans…that was it.

Until I started seeing that a few of the ladies I worked with said that they would never do this on their own without me in the gym…

And it got me then doing programmes that the ladies could do at home and with minimal equipment.

It was no longer something they had to do with loads of equipment in an intimidating gym…

When you feel everyone is looking at you…

Where they would worry ‘I will be the most unfit’

‘I will look silly’

‘I’ll be too big’…

And this was I knew I had to do something about it 

when one of the ladies actually had a panic attack in a gym we were in..

She didn’t feel comfortable so we started training in her home…

Her friend then wanted to do it with her and…

That was it..

I decided to launch a programme specifically for ladies over 40…

So the intensity, 




Can all be bespoke for you..

I count myself as very fortunate to be part of such an amazing team at Fruci Fit

Delivering more live sessions than ever which you can do with us in our private studios in Marlborough, Devizes and Chippenham, outside or all from home

It is crazy whenI look back…

I remember back in 2014 when we first started our programme our ladies only programmes…

No kids at the time..

Had just got married…

And when personal training a woman in a gym 

She felt like everyone was looking at her.

She had a panic attack..

And I just had this vision to create the best ladies only programme in Wiltshire [specifically for ladies over 40]..

I wanted to make it non-intimidating

Somewhere that people who never thought they could find somewhere comfortable to get fit and healthy could go.

And find themselves surprising themselves by actually sticking to it.

For ladies to make friends, not be judged, speak to expert trainers, nutritionists, dietitians, yoga teachers

And get amazing results.

To become stronger – physically and mentally

More confident. 

To overcome adversity..

To get results like this: https://frucifit.com/who-else-wants-results-like-this/

And for the past 8 years or so 

It surpassed what I could ever have imagined…

I absolutely love my work, team and community. 

And to think it all started in a church hall…

you know what?

None of this is good without people…

Without our amazing community. 

Sorry to go on and on haha

Writing these emails are meant to inspire you to become fitter and healthier…

In fact, this goes to around 5000 ladies in Wiltshire and beyond …

I actually find them therapeutic to write. 

This one especially..

So if you’re still reading?

Thanks for listening to this long-winded answer..

In a nutshell:

The reason this is only for Wiltshire ladies 40+…

Is because:

1- Support and community is a big part of this to help you stay motivated and confident that you do not have to do this alone

2- It allows me to make everything more bespoke for you (a woman over 40 wouldn’t do the same thing as a 20 year old guy…)

3- This includes the nutrition and fitness, taking into account injuries, joint issues, diets you’ve tried before, menopause and more

And I think this message in the image just summed up our you vs you

1% better

Philosophy at Fruci Fit:


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