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l lied

Something I realised a few years ago was that I’m actually full of cr*p 💩

You see, I used to have the biggest fear of public speaking. 

I’d go red in the face. Mouth dry. Clammy hands. I’d want the world to swallow me up. I’d even phone in sick for presentations at university.

All because I thought others would be thinking that I looked silly.

Wasn’t smart enough.

But you know the funny thing?

I don’t know much more about this fitness, health and dieting stuff now than I did when I was at university..

Yet, I’m now helping hundreds of ladies develop better relationships with food and – dare I say it – enjoy exercise again 😃

I’ve had the pleasure of delivering NHS programmes for individuals with Type 2 diabetes to help with diet and lifestyle

And today

 I’m guest lecturing again at Oxford Brookes University 

All because I stopped believing the “stories” about how I wasn’t good enough.

And it reminded me of the FACT

that it’s actually not a lack of knowledge that stops you getting the health, fitness and body you want

But simply the stories and beliefs you tell yourself.

That might make you feel better in the short term…

But do nothing for you long term.

After all…

Life is challenging but we get to choose the level of challenge. 

If we avoid challenge it becomes challenging anyway so we may as well get to choose the level of challenge.

We don’t have to exercise 

Plan meals 



Take time for you 


None of this is compulsory. 

But consider…

What’s the alternative?

Because there is always an alternative.

And when you can’t find that motivation..

Put your attention on the alternative.

As let’s face it

Challenges will pop up anyway .

Chances are, they’ll be challenges you don’t want..

So why not face the challenges that – at least – get you to where you want to go?

Apply this is to any challenge:


Getting to exercise?

Fitting it in?

Planning meals and finding the time?

Whatever it is.

There IS an alternative…

And you probably won’t like it.

If you do?

Then that’s ok.

Matt “alternative?” Fruci