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“Fancy a burger and fries? 🍔🍟

It’s vegan, gluten free, made with ‘natural’ coconut sugar, and organic. “

It’s a minefield right now…

And some food manufacturers are taking advantage of this, potentially leading to you making choices that might not be as beneficial as you thought (both for your waistline and your bank account):

1. “Vegan” – Despite the word being associated with ‘health’….Marketers can put vegan on ice creams, cookies, and even crisps (which should be vegan anyway) to make the seem better than the original

2. “Gluten free” – Just go down the gluten free isle and have a look at the calories…a biscuit is a biscuit…

3. Coconut sugar / beet sugar / brown rice syrup etc. – these are all just the same as plain old…sugar. Now, there’s no reason to avoid sugar but just so you’re aware of what you’re buying

4. Agave syrup – Did you know this has 5 times the calories as sugar? Now, it is sweeter than sugar, so the ‘proposed’ benefit is that you might use less… It’s also a vegan substitute for honey…but is still just sugar.

5. “Organic” – There’s very little difference, if any, in NUTRITION between organic and conventional packaged food…

My point in all of this is that contrary to what many of the food manufactures might want you to believe, you don’t have to change EVERYTHING to get healthy and lose some body fat…

In fact, this ‘all or nothing’ / thinking it has to be ‘perfect’ is that exact reason that stops you from starting and…getting closer to where you want to be.

Just remember, Consistency >>> Perfection​​​

So, start small. Don’t forget to pack your bottle of water with you today, something that is SOOO simple, is overlooked.

In fact, when I was asked the other day what ONE thing would have the biggest benefit on someones life that they could do NOW…

It was ‘drink more water’.

Not eat ‘organic’, not ‘ go vegan’, not ‘ditch dairy’, and not ‘don’t eat carbs after 6pm’…

And I often get the following at the start when people start using our nutrition system which does your food targets, meal plans and shopping lists for you:

“Surely it can’t be this simple?” “What about bread being bad?” “Am I really allowed wine?”

​​​​​​My answer?

Well, wouldn’t it be fun to find out if doing these simple things consistently worked?

Matt ‘naturale’ Fruci