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5 food buzzwords to watch out for..

So last week

A few more fast food outlets have jumped on the ‘vegan’  / plant based movement..

With vegan menus.

Following the likes of Greggs with their Vegan sausage rolls…

And for inclusion and choice?

This is great…

But the issue here?

Is this ‘plant based’ diet just going to turn into another junk food diet?

You see, the research only shows that plant based diets are superior if they are compared to 


Which contain things like Cheeseburgers from McDonalds with McFlurry’s …

Anyone could tell you that eating lentils, beans, vegetables, and fruit will be an improvement to this..

But my point here?

A cheeseburger is still a cheeseburger…

A cake is still a cake

Whether vegan, gluten free, dairy free…etc.

They’ll probably be delicious…

They’ll probably be easy to overeat..

So I get that it seems confusing right now

Especially when you throw in:

 ‘natural’ ingredients, “NO sugar…only coconut sugar”..

It’s minefield right now…

And some food manufacturers are taking advantage of this, potentially leading to you making choices that might not be as beneficial as you thought (both for your waistline and your bank account):

1. “Vegan” – Despite the word being associated with ‘health’….Marketers can put vegan on ice creams, cookies, and even crisps (which should be vegan anyway) to make the seem better than the original

2. “Gluten free” – Just go down the gluten free isle and have a look at the calories…a biscuit is a biscuit…

3. Coconut sugar / beet sugar / brown rice syrup etc. – these are all just the same as plain old…sugar. Now, there’s no reason to avoid sugar but just so you’re aware of what you’re buying

4. Agave syrup – Did you know this has 5 times the calories as sugar? Now, it is sweeter than sugar, so the ‘proposed’ benefit is that you might use less… It’s also a vegan substitute for honey…but is still just sugar.

5. “High protein” – although it is great that protein is being added to lots of foods that people generally eat (as this has been shown to help with healthy ageing and quality of life), just watch out because ‘high protein’ does not always mean ‘high protein’. It is relative to the product. E.g. cereal contains carbs and some low quality protein. The high protein version is simply a bit more low quality protein. Better choice? Yes. Is it really ‘high’ protein? No…

My point in all of this is that contrary to what many of the food manufactures might want you to believe, you don’t have to change EVERYTHING to get healthy and lose some body fat…

In fact, this ‘all or nothing’ / thinking it has to be ‘perfect’ is that exact reason that stops you from starting and…getting closer to where you want to be.

Just remember, Consistency >>> Perfection​​​

So, start small. Don’t forget to pack water with you today

^^ something that is SOOO simple, yet overlooked.

In fact, when I was asked the other day what ONE thing would have the biggest benefit on someone’s life that they could do NOW…

It was ‘drink more water’.

Not eat ‘organic’, not ‘ go vegan’, not ‘ditch dairy’, and not ‘don’t eat carbs after 6pm’…

And I often get the following at the start when people start using our nutrition system which does your food targets, meal plans and shopping lists for you:

“Surely it can’t be this simple?” “What about bread being bad?” “Am I really allowed wine?”

​​​​​​My answer?

Well, wouldn’t it be fun to find out if doing these simple things consistently worked?

Because the more you ban foods

And restrict everything…

The more you will want it..

Sure, you have to make compromises. 

But giving yourself permission to eat the foods you want

Have a social life 

And – dare I say it – have a bit of fun in the process

Might just mean you can stick to it for long enough to get the results you want.

Sure, including some foods and drinks might slow your progress…

But – like I said – what if this enabled you to stick to it for long enough to see the results you want?

Perhaps this is why people who kept bread in their diet actually got better results…

And finding what works for you is EXACTLY what we do inside our ladies only 4-Week Kickstart Programme in Marlborough and Devizes…

Want more details? 

Just message me with ‘Marlborough’ and ‘Devizes’

And I’ll get you the details. 

Matt ‘food jargon’ Fruci