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How to stop craving junk with this ONE food…

How to stop craving sugar, chocolate, and crap AND take back control with this ONE food?


Yep, I'm not totally convinced either. 

Although I have to say, I've noticed that when I eat this ONE food? 

I feel more full up, it stops me thinking about food all day, and gives me more energy so I can get on with my day...

The food?

Eggs. That's right, a recent study showed that those who ate eggs for breakfast subconsciously ate less throughout the day and felt more full up and satisfied. 

But here's the thing:

I get that not everyone likes eggs. And that mini eggs don't count as 'eggs'....;-)

I get that pinching a few chocolate coins, purple quality streets, and Malteser Celebrations is probably going to happen whether you've eaten eggs or not...

And I get that actually, there's A LOT more to this toning up, feeling fit, and losing weight to just eating foods that keep you full. 

Because - in my humble opinion - many ladies I work with actually NEED to give themselves permission to be able to eat a slice of cake WITHOUT worrying about it being 'bad' or giving a $#*! about someone thinking 'she shouldn't be eating that if she's on a diet'

After all, it's not jumping on another 5 minute diet that will get you healthy so you can have more energy to do the things you want to do in life, be it play with your grandkids and see them grow up and / or tone up so you can have the confidence to wear your favourite clothes and NOT look at photos of yourself and feel you have to delete them...

Its actually about thinking of this toning up game as a way of life. Habits and routines that aren't a nuisance and are actually. - dare I say it - FUN!!!

^^^ Damn it. I said that F word which should never be said in the company of weight loss or exercise 

And toning up whilst having more fun is EXACTLY what I'm going to be showing you in my FREE LIVE ENCORE ​​​​​​​​Training Event:

'How Busy Wiltshire Ladies Are Fitting Back Into Their Favourite, More Fashionable Slimmer Clothes With THREE Simple Exercises (AND HOW YOU CAN TOO)'​​

LIVE on Wednesday 1st November (TOMORROW) at 8pm...

There's still time to grab your FREE ticket.

But once they're gone...they're gone

So, this really is your last chance to get the EXACT simple, yet effective exercises I use with busy ladies in Wiltshire to tone up, put themselves first, and feel more confident about the way they look in pictures WITHOUT giving up their favourite foods or spending hours in an intimidating gym...

And all from SMALL wins...​​

To get your free ticket, register now by clicking below or risk missing out:​​

Matt ​'eggcited to see you there' Fruci
Fruci Fit
Helping Busy Ladies Think Differently And Get Their Bodies Back For Good

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Quick question for you…

Let me ask you a quick question:

When you first signed up for these emails, were you hoping to:

1) Discover how to put 'me' first again

2) Discover how to eat a slice of cake without someone thinking "she shouldn't be eating that'

3) Get healthy to live a longer life and see your kids / grandkids grow old

4) To be able to build a diet that is a 'way of life' rather than a short term fix?

If so?

You're in luck.

Because during my FREE live online training event:

'How Busy Wiltshire Ladies Are Fitting Back Into Their Favourite, More Fashionable Slimmer Clothes
 With THREE Simple Exercises (AND HOW YOU CAN TOO)'

I'm going to be showing you how you can do all of this...


I had some really good feedback on the last one....

But truth be told?

I've been working hard to ensure that Wednesday night's training event will be even BETTER. 

To find out 'how'?

You'll just have to register for tomorrow night's event...

And find out for yourself:


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Encore Une Fois

Excuse the French, but my 9 month old daughter's been learning French before English at Nursery so I thought I'd keep o with that theme.

Anyway, last Thursday night, I held a FREE online training event...

Called a 'webinar'.

You probably heard about it.

^^^ I did email you several times that day..

Based on the feedback that I got.

It seem that it was actually pretty good. 

However, like all LIVE events , it wasn't without it's problems...

It looks like quite a few ladies couldn't register for the event, once it went live. 

(the number of available spots are ALWAYS limited on these things)

Unfortunately, because I never record my FREE webinars....

I don't have a replay to share, either. 

That's the bad news. 

The good news?

On Wednesday night at 8pm, I'm going to be hosting the exact same training event, all over again.

(An 'encore' if you will)

If you DID miss out on last Thursday's event...

Or you just want to sit through the entire thing again?

All you need to do, is click on the link below:

And I'll save you a seat.

Matt 'one more time' Fruci
Fruci Fit
Helping Busy Ladies Think Differently And Get Their Bodies Back

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What they never tell you about eggs…

Did you hear the news the other week that runny eggs are no safe again?

And that eggs may NOT be bad for our cholesterol?

That's right, they're confusing us again...

The best part?

I was dipping sausages into my runny eggs just the other night after I needed something quick, simple and tasty (you know, for one of those busy days which didn't quite go to plan?).

Luckily for you?

I spoke about everything cholesterol and eggs here:

And if you want a Mrs Fruci approved Fry up featuring RUNNY egg yolks?

Try this... (per serving)...

* 2 grilled Chicken Heck sausages

* 2 grilled tomatoes 

* 2 rashes of bacon (fat trimmed) fried in 1kcal spray

* 2 RUNNY fried eggs

* 2 handfuls of mushrooms grilled

* And the Mediterranean diet twist?...

* Tomato sauce with Basil (you could still use baked beans instead) and some lightly fried in 1kcal fry spray courgettes (exotic, I know...)

Nutritional info for the Mediterranean -infused fry up:

Calories: 427

Fat: 15g

Carbs: 24g



Matt 'yolks on them' Fruci
Helping Busy Ladies Think Differently And Get Their Bodies Back For Good
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Confused? So Was I!

Have you ever noticed how much contradictory advice there is in this diet and fitness industry? 

One minute it's all low fat / high carbs

The next?

It's all high fat / low carbs.

and don't forget protein, of course (chicken, eggs, all that 'good' stuff.).

The amount of 'experts' out there offering advice is ridiculous. 

Even more so, when they ALL seem to contradict each other.


I prefer to fous on what WORKS.

And tonight?

If you attend my FREE online training event:

'How Busy Wiltshire Ladies Are Fitting Back Into Their Favourite, More Fashionable Slimmer Clothes With THREE Simple Exercises (AND HOW YOU CAN TOO)'

I'll how you how to do the same. 

All you need to do, is click on the link below:

And I'll give more information.

Matt 'ignorance is bliss' Fruci

PS. I've had a lot of ladies asking me what a 'webinar' / 'online training event' is. 

And it's a fair question, because I didn't know myself, until fairly recently.

A webinar is basically an online presentation. 

I'll be on camera, presenting LIVE.

And you'll be at home, watching. 

(A  glass of vino is optional)

You won't appear on camera. 

And you won't be talking .

You will, however, have the opportunity to ask me questions...

via the text-based 'live chat' feature during the online presentation. 

But whether you do or not?

Is entirely up to you. 

You can find out more here:

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I prefer to do it with…women!

Later on today, I'm going to be taking 15 ladies into a room. Once I get them warmed up? 

They will look at me and want to take their clothes off. 


Because it's Wednesday. Which is one of the days, I take the members of my ladies-only Tone Up Body Transformation Programme through 'ParaDICE' (Today's challenge..although I may change my mind...). As a result, they might get a bit of sweat going, and sometimes remove a layer or two. 

^^^ What did you think I was talking about?

You see, none of the ladies would have predicted this a little while ago...but they tell me that they actually look forward to it...

I mean, despite the fact most of these awesome ladies train with me several times each week, most of them used to HATE 'exercise'...

Since joining my Tone Up system?

It's a completely different story. 

They've discovered that exercise CAN actually be 'fun'.

And speaking of exercising being fun...

Tomorrow night, I'm hosting a FREE online event, titled:

'How Busy Wiltshire Ladies Are Fitting Back Into Their Favourite, More Fashionable Slimmer Clothes With THREE Simple Exercises (AND HOW YOU CAN TOO)'

If you've yet to claim your spot?

Click on the link below:

And I'll save you a ticket!

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5 (not so) secret dieting hacks to shift your weight for good

My new book, 'Shift', addresses why so many of us have a hard time losing weight and keeping it off. From your mindset to the fact you're left to do it alone by the commercial gyms, feeling stuck on slimming clubs diets promoting yoyo weight loss and gain, and not to mention the 'experts' telling you to 'ditch the carbs' one week and 'ditch the fat' the next...

From working with tons of ladies, I get that it's frustrating hearing all these conflicting diets from the Daily Mail and your you just think "well, I tried to eat healthy but now they say it's unhealthy so F it"

But for today, I just want to share with you THE 5 (not so) secret "dieting" habits used by people who've lost more than 30 pounds and kept it off for more than a year...(this is based on a huge study...):

1. They track their food intake using a method that they can STICK TO - be it by following a step by step plan, counting calories, eye balling portions sizes, or  using portion size guides (something I use with many members in my Tone Up System, who describe themselves as "technophobes")

If you're not assessing, you're guessing, right?

2. Their food intake is pretty consistent from day to day - i guess this means you have to make fewer decision so don't drain your willpower so much and fall into the trap of being tired and stressed and turning to comfort food / eating your emotions.

This is exactly why members using my Tone Up System get 'done for you' meal plans and monthly recipe you can waste less time stressing about what and when to eat or cooking separately 'because you're on another diet', get your 'me' time back, tone up and - dare I say it - enjoy your food in the process 

3.They're physically active - They aim for at least 10,000 steps per day...

4. They measure their progress regularly, be it by weight, measurements, how their clothes fit OR strength and fitness , such as step counts or how long they can do a plank for...or do the Santa Fun Run (as some members inside my Tone Up System are building up to)

5. They limit their television viewing to less than 10 hours per week.

But you know what? These are all great. But you knew them already, right? I mean you could be given the best diet in the world. The best tip from your friend on Facebook who's lost weight and kept it off...

But unless you're in the right place, you have the support, the hacks, and have the right mindset tools to DO these?

You're probably going to set yourself up to fail.

And notice how none of these not so secret habits included "eating organic", "raw", "low carb", "vegan" I could go on..

Because it doesn't have to be so complicated that it overwhelms you.

And this is exactly what I'm going to be showing you on Thursday 8pm in my FREE LIVE ONLINE EVENT:

'How Busy Wiltshire Ladies Are Fitting Back Into Their Favourite, More Fashionable Slimmer Clothes With THREE Simple Exercises (AND HOW YOU CAN TOO)'

Get your FREE ticket here:

Matt "can't keep a secret" Fruci
Fruci Fit
Helping Busy Ladies Get Their Bodies Back Without Giving Up Their Favourite Foods
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How To Get FastER Fat Loss…

Being a 'dad' gives me a legitimate reason to act like a kid and re-live my own childhood. Something I did just the other week at the swimming pool when getting excited for the wave machine and going down the dome slides

Now, despite nearly drowning in the waves...the dome slides just didn't seem as fast and exciting as they used to be... 


I remembered a few wise old words from my brother-in-law:

'lean up on to your shoulders and heels when going down the slide'

And you shoot down faster than a glass of red on a Saturday night...

My point?

Just this simple, little 'hack' completely changed my whole experience...even though i was on the exact same thing that I found slow and boring just 2 minutes ago.

And it's the same with this toning up stuff and why to achieve RAPID weight loss you have to use the RIGHT APPROACH...

Let me tell you that the fad diets you’re used to seeing are NOT using the correct approach... Ever notice how most of us can't keep the weight off when we do the fad diets they tell us to do?

Not only that, but they tell you that you won't be hungry or suffering from long, tedious workouts, but that’s ALWAYS what ends up happening. So my approach is much more simple... You will NOT starve and you will actually GAIN energy and motivation using my approach.

Because I’m not just teaching you another “diet...”. Diets - as we've learned - never really work long term as we can't keep it off. Rather, I’m teaching you the SKILL of how to shape up, level up your energy, leaner, and get your body toned for good (so you can fit back into your favourite more fashionable clothes).

Think of the people you know who have an amazing physique…Do you think they got that way because they “diet better?”

Of course not...You see them eat the same foods as you all the time, right? Why are they slim? They look amazing because they’ve done (either knowingly or unknowingly) what I’m about to teach you in my FREE ONLINE TRAINING EVENT:

'How Busy Wiltshire Ladies Are Fitting Back Into Their Favourite, More Fashionable Slimmer Clothes With THREE Simple Exercises (AND HOW YOU CAN TOO)'

This FREE LIVE event starts on Thursday at 8pm and availability for this LIVE online event is extremely limited and registrations will be dealt with on a strictly first come, first served basis...

So, to avoid disappointment...

Apply now and I'll get back to you if you've secured your FREE ticket:

Fruci Fit
Helping Busy Ladies Shift Their Mindset and Shrink Their Waistline For Good
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There was sooooooo much food at the buffet….

I confess...A lot of what I preach to you and - usually - do...sometimes goes COMPLETELY out of the window.

I find myself eating out of packets (which means you'll eat more...)

Grabbing something on the go because 'I didn't make the time' to prepare anything or sort dinner out as life took over...

And falling victim to the BUFFET...

You see, me and Mrs Fruci love eating out. And we were recently having breakfast in Cornwall...and there was soooo much food...I was spoilt for choice

Did you know that higher food choice means you'll eat more?

Peppery smoked salmon...

Cooked to order perfectly poached eggs...

A melt in mouth selection of cheeses 

And not to mention the sizzling bacon....

But I didn't beat myself up about it. Because you and me are no different, here. We are wired to gauge on food...especially when out at an all-you-can-eat.

And a selection of tasty food, coupled with growing up in an environment where pleasing Nonna meant polishing off 5 plates of pasta...

Doesn't make it easy an easy one for me, either.

But - just as a Tone Up Member recently did - imagine if you applied 5 SIMPLE, yet scientifically backed principles that allowed you to go on holiday for 2 weeks, eat out every day (all day it feels like) and STILL come back toned up?

Well, here's the 5 SCIENTIFICALLY BACKED strategies you can apply to help you take control of your eating when eating out:

1) Look around at the buffet FIRST before picking up a plate

2) Sit facing away from the buffet

3) Fill your first course with protein rich foods, like meats and beans, and tons of fresh veggies and salads to keep you full up

4) Drink a glass of water before each course

And my favourite: 

5) SLOW DOWN and appreciate those around you -

This is one I'd often be guilty of overlooking

Obsessed with the eating, going up and down to the buffet, and barely sitting down to talk with the family like you would at a traditional sit down meal

But with our daughter, it's actually FORCED me to slow down..You see, in-between courses she might start playing up, I might need to get her some more water, get her some food etc..

And this delayed me going back up for my NINTH course...

Allowed my hunger hormones to set it in and tell my that...I AM STUFFED!

Simple, yet powerful tools, that if applied, could help kickstart your FAT loss results, just like Tone Up member, Sue, mentioned to me the other week:

"On the 10th of the 10th I reached 10 stone 10 lb which means i have lost 10lb since I started (ok i know it's only the 9th but why spoil a good story). It wouldn't sound so good in metric either so i didn't try. :-))"

And it just so happens, that I'm going to be showing you - for FREE:

'How Busy Wiltshire Ladies Are Fitting Back Into Their Favourite, More Fashionable Slimmer Clothes With THREE Simple Exercises (AND HOW YOU CAN TOO)'

On Thursday (26th) at 8pm..

Don’t put  it off any longer...

Become healthier, more energetic and love what you see in the mirror...

Life is too short to live with anything but maximum confidence. 

Start working on it today by getting your FREE ticket here:

Fruci Fit
Helping Busy Ladies Think Differently, Tone Up And Get Their Bodies Back For Good